Culture is a word that is thrown around quite a bit in today’s business climate as leaders think about building and growing strong organizations. In a constantly changing and evolving global marketplace, I believe that the culture of a company is of critical importance in terms of building and developing the organization itself. That said, … Continued
Research; it’s a word that often stirs dread in the hearts of creatives. Many see it as the slog work — the number crunching done to appease nitpickers and fact checkers who will undoubtedly hunt down and take apart your content like a middle-aged Liam Neeson does Eastern European kidnappers (They will find your content … Continued
Pay-per-click (PPC) advertisements are kind of like cats: you either love them or hate them. But before you pick sides on becoming a crazy PPC lady or adopting an allergy to them altogether, the ads that show up above the rest of your Google search results are a marketing tactic that can be very effective … Continued