Over the last few years, we’ve noticed a pattern in conversations with clients. Marketing, as a core function of their business, is creating more frustration, confusion, and exhaustion than confidence. Instead of feeling like a driver of growth, it often feels like another problem to solve. Part of the challenge is the environment businesses are … Continued
There’s a pattern that plays out in growth-focused organizations more often than anyone wants to admit. The pipeline starts to slow, leadership starts asking harder questions, and suddenly, marketing is expected to generate results—immediately. Campaigns get rushed, budgets get reallocated, and teams push harder on lead generation in hopes of creating quick momentum. The intention … Continued
I get it. Every dollar spent on promotion should come back with a friend. Smart promotion should come with guarantees. A dollar goes in, two come out. Why else would we do this? “We’re really focused on ROI,” they say. I hear that line pretty frequently. But aren’t we all focused on ROI? Saying it … Continued
Meet Sue. She owns a local flower shop which has grown nicely over time—great product, loyal customers, a strong reputation in town. But every time budgeting season rolls around, she feels the same knot in her stomach. (No, Sue’s not real.) She spends money on Google Ads. She posts on Instagram. She sponsors the spring … Continued
“A goal without a plan is just a wish.” –Antoine de Saint-Exupery You Need a Plan — and It Needs to Live Marketing teams are often busy. Lots of tactics, campaigns, posts, events. But the promise of growth? Not always delivered. Why? Because the issue isn’t just doing marketing—it’s not having a written, regularly‑used, living … Continued
You’ve probably noticed it yourself. You run a Google search like you always have, but your eyes go straight past the list of blue links and toward the AI-generated insight box at the top. Whether Google calls it an “AI Overview,” Gemini offers a conversational reply, or ChatGPT spins up a summary — the behavior … Continued
There’s something undeniably powerful about nostalgia. A jingle from the ’90s. The crackle of a Walkman. A re-release of a soda that tasted better in our memories than it ever did in real life. Brands know this — and they’re leaning in hard. But while some nostalgia marketing feels like a warm hug, other campaigns … Continued
“Those who tell stories rule society” This quote by the great philosopher, Plato, is one that still rings true millennia later. In a day and age where we’re inundated with messages from seemingly all angles, marketers and PR professionals have an especially clear understanding of this idea, as we are often the purveyors of stories. … Continued
Certain brands have leveraged Gen Z slang and turned it into masterful campaigns. These brands understand that Gen Z doesn’t just want to be spoken to; they want to be spoken with, using language that feels authentic to their lifestyles. Incorporating these terms into your marketing isn’t just about throwing around slang—it’s about understanding the … Continued
As Findsome & Winmore enters its 30th year of operation, we are pleased to introduce Institutional Knowledge, a sister company focused on the marketing needs of higher education clients. Since our founding in 1995, we’ve had the privilege of working with a diverse range of clients and industries, and one industry that has maintained an … Continued