Differentiation, Employer Brand, and the Future of the Workplace
This episode of Brand Narrative features Workscapes CEO, Elizabeth Dvorak. Links discussed in this episode include:
Month: September 2021
Website Navigation Best Practices
Many companies believe that simply getting users to visit their website is the most important goal. In actuality, a more important (and sometimes more difficult) goal to achieve is getting users to stay on the website. There are many reasons a user may prematurely leave a site, but one of the easiest to avoid is poor navigation. … Continued
5 Steps to Creating an Engaging Email Newsletter
It’s a Monday morning and you’re scrolling through your inbox, coffee in hand. You’re probably picking and choosing which emails you want to open based on how enticing each subject line is, right? Writing a compelling subject line is a rule of thumb for email marketing, but you can’t stop there — getting your subscribers … Continued
Marketing Through Customer Experience: A Restauranteur’s Journey
According to statistics, 60% of restaurants fail within their first year while 80% fail within the first five years. On this episode of Brand Narrative, the highly successful Jason Chin of Good Salt Restaurant Group shares stories and insights of how he’s thrived in the face of such long odds. Along with his wife Sue, Jason has opened … Continued
The World Doesn’t Need Another Podcast (So They Said)
“The world doesn’t need one more podcast,” they said. I kept hearing that refrain in my mind over the past several months: morning, noon, and night – and it continued to echo in the same noisy head as I contemplated a new podcast: Brand Narrative. The trouble with voices like that is that they keep us … Continued