Month: November 2015

We’ve all been there – you have an interesting piece of news to share with the media, you’ve written a solid press release and/or pitch that adequately summarizes the news, you’re feeling great about your media list… and you’re hearing crickets.  If you’re giving it your all and your news still isn’t getting picked up in the press, … Continued

Cell phones, colleagues, construction; no, I’m not running down my list of favorite things that begin with the letter, “c” (that would clearly start with cocktails and end with cuban sandwiches — let’s be real). However, these are just a few obstacles that I and many other copywriters and creatives have to face on a … Continued