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How the Summer Olympics Can Teach Gold-Medal Marketing

Rio’s 2016 Summer Olympics is finally underway and the energy is palpable. It’s amazing to think about the level of talent from across the world coming together, putting aside politics and cultural differences to compete in something as pure as sport. Surely, there are Olympic-sized swimming pools of emotional inspiration to be had and lessons … Continued

9 Tips to Help You Stay Cool in the Summer

It’s official – summer has arrived. It seems to be an accepted fact among Floridians, especially those of us that live here in Central Florida, that summer is, well, hot. I’m not talking about that peaceful kind of hot – the hot where fitness enthusiasts can go jogging and look glamorous while doing it. No, … Continued