Imagery has proven, time and time again, to be a vital element of catching your audience’s eye; this does not change when it comes to your company’s social media profiles. Many social media channels contain page-spanning images that add a huge opportunity to quickly draw attention and add some branding flair to your page. Unfortunately, … Continued
In the PR world, we’re constantly pushed to think outside of the box. We’re asked to tie local pieces to popular interest trends and bring seemingly insignificant things together to create a story. PR practitioners are storytellers. Writing the pitch, however, is only half the battle. What good is the perfect pitch if there’s no … Continued
Few things stir my soul more than my first cup of coffee in the morning. It’s a full-sensory experience– aromatic grounds and cool cream, the sound of grinding beans, the almost-too-hot first sip and artistic aesthetics of a cup that’s poured just right. I could go on, but I’m getting thirsty and my leg has begun … Continued
For many, hashtags are an enigma–a social media buzzword along the likes of “virality” and “geotagging.” However, this method of virtually labeling and grouping terms has become valuable enough to warrant the attention of any modern businessperson. Though a pop culture punchline, hashtags are an essential tool for multinational brands to small businesses, car manufacturers … Continued
Blog Update 8/28/18: As social media continues to be ever-so integrated into our everyday lives staying on top of your online reviews is more important than ever. Since the publishing of this blog post, we have seen platforms like Facebook continue to utilized location-based services and their handy algorithm to not only suggest your business … Continued