It began in 2004. A software dev, Dave Winer, and former MTV VJ, Adam Curry, collaborated on a program that would be the first spark in what’s now a raging inferno of creativity and craft. Their program was called iPodder, and it led to the creation of the phenomenon we now know as podcasts.1 Much … Continued
The creation of a coherent brand strategy can be a long and winding journey. The process involves making decisions on the tangible aspects of your brand (logo, color palette, typography, tone, messaging, etc.), but it also includes considering the intangibles (perceptions and emotions) associated with your brand. This process takes a great deal of time … Continued
The black sheep gets blamed for a lot – being a loner, nonconformist, or contrarian. Through researching some of the most successful companies in the world, I’ve found that the black sheep is often one other thing: an example of what every brand should dare to be – different. In my latest book on effective … Continued