Month: January 2019

Buy Now! Confirm Purchase! Subscribe! At this point, anyone who’s joined an online newsletter, bought a book off of Amazon or secured airline tickets on Expedia has seen these short call-to-action phrases that plead for them to seal the deal. That is called microcopy and it may be short in length, but it is intrinsic to your … Continued

There were many who came out of 2018 with big wins but Amazon can easily be counted among the winningest – especially in the realm of public relations. News coverage surrounding the tech giant’s quest for another North American location for its second headquarters kept them in the spotlight for most of the year. According … Continued