When you’re marketing a space to millennials and Gen Z, Instagramability has to be top of mind. What’s the aesthetic? Are there any murals? What type of outfit would work best for this venue? These are the questions younger consumers ask themselves not just when choosing their next stop for Sunday Funday, but for vacations and getaways alike. So what is Instagramability and … Continued
Weekends are great and all, but Tuesdays and Thursdays are my favorite days of the week. Why? They’re our office’s “Bring Your Dog to Work” days. Our company adopted this workplace trend a few years ago––and I’m definitely not mad about it. With the abundance of pup-lovers in our office, there’s a healthy rotation of … Continued
Let’s Talk Diversity & Inclusion Not every consumer is a cheerful woman with a coffee cup. Not every consumer is a bearded middle-aged man in a button-up. Not every consumer is an Instagram-ready millennial. Some consumers wear hearing aids, have tattoos, skin conditions, or dreads. Others are amputees, curvy, single dads, blind, or trans. Expanding your stock image spectrum beyond the generic model … Continued
Recently celebrating the big three-oh, the World Wide Web has aged like fine wine year after year. Has your company’s UX kept up? If you want to turn clicks into buys and searches into revenue (which I’m sure you do), excellent UX is a must. Last, year I covered top web trends for 2019. As we enter the … Continued