In the recent marketing climate, you’ve probably heard a lot about maintaining social connections while practicing social distancing. But what’s the best way to approach this when you’re a brand? How can you stay connected to your followers while remaining sensitive to the crisis at hand? Surely, they don’t expect to hear radio-silence on your social media accounts … do they? No, we’re definitely not of the mindset that your presence should … Continued
Gone are the days of boring Instagram Stories. Elevate your social game with branded GIF stickers! Adding these personalized, eye-catching elements will stop thumbs from skipping forward to the next story, and keep eyes locked on your content instead. Here’s how. What Are GIF Stickers? Plain and simple: they’re GIFs with transparent backgrounds that you can search for and directly attach to your Instagram Stories. From simple ones like animated lines and arrows, to witty phrases … Continued
In times of crisis, it’s sometimes too easy for companies to be opportunistic – taking advantage of a negative situation for their own gain. Most consumers can see right through this, but it doesn’t stop many from taking advantage of stakeholders during times of vulnerability. The current COVID-19 crisis has forced companies around the world … Continued