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Month: October 2020

WordPress Website Security Tips During COVID-19

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COVID-19 has forever changed the ways of the World Wide Web. It’s no surprise that we’ve seen a spike in screen time since the start of the pandemic and the digital space is seeing an increase in activity and personal information. Just as we’re spending more time on the web, hackers have taken advantage of new opportunities for cybercrime. Phishing threats have skyrocketed since March, and companies are experiencing as many as 1,185 attacks per month. With … Continued

Four Best Practices You Should Implement for Repurposing Blog Content

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Chances are you’ve heard the term “content is king,” famously coined by Microsoft founder Bill Gates. As it turns out, a lot of people in the marketing world seem to agree with him. 90% of organizations utilize content marketing, and for good reason considering 90% of consumers find custom content useful and 82% of consumers feel more positive about a company … Continued

Brand Guidelines: Leveling the Branding Playing Field

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Why Brand Guidelines Belong on Your Team  Whether your team calls them brand guidelines, a brand style guide, or brand standards, behind every game-changing brand is an ultimate playbook. Having brand guidelines to govern communications from voice and tone to design provides companies with direction and a clear personality.   Consumers expect this clarity. They want to know and understand … Continued