Month: December 2020

The Importance of Video Content for Small Businesses Would you rather read an ad explaining how a product works or watch a demo video showing exactly how it’s done? If you’re like most consumers, video wins. With an overwhelming 72% of us preferring videos to learn about a company’s products and services, having video content is no longer an option for successful small businesses, it’s a must.  While moments worth sharing is a must-have, … Continued

When you post to your company’s social media accounts, imagery is everything. Each social platform presents unique benefits, but Instagram (IG) is in a league of its own when it comes to aesthetic opportunity. With a square format leading the way, its side-by-side grid layout causes posts to neighbor each other in a way that calls for cohesion.  If you have a social media manager, layouts for Instagram are likely already on their radar. If you handle … Continued