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Month: July 2022

The 4 Ps: Understanding the Marketing Mix

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In this episode of the Brand Narrative podcast, Matt discusses the various dimensions of the Marketing Mix, famously known at the 4 Ps. We’re big believers that this framework, while not new, has stood the test of time as a relevant way to think about structuring various marketing tactics. Most importantly, it serves as an ever-present … Continued

Formulaic: An Introduction to the book

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In this episode of the Brand Narrative podcast, we discuss a broad overview of the book Formulaic: How Thriving Companies Market From the Core. Links discussed include: Formulaic on Amazon Formulaic book Website The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.