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Month: August 2022

The Power of “Laddering” in Marketing

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In this episode of the Brand Narrative podcast, we discuss the concept of laddering. Laddering, an important tactic in brand positioning, is a powerful way to highlight a strength of your brand while (subtly) calling out a weakness of a competitor. We highlight examples and discuss how the concept can work for marketers. Links discussed include: … Continued

Home Sweet Homepage

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As advancements in technology continue to develop, companies must find relevant ways to stay connected with the public. One of the strongest methods to create and maintain open communication with your audience remains to have an updated, professional website. The steps that go into assembling or restructuring your website can initially appear daunting as technological … Continued