I get it. Every dollar spent on promotion should come back with a friend. Smart promotion should come with guarantees. A dollar goes in, two come out. Why else would we do this? “We’re really focused on ROI,” they say. I hear that line pretty frequently. But aren’t we all focused on ROI? Saying it … Continued
In this episode of the Brand Narrative podcast, author/speaker Jim Knight shares insights and lessons learned for employers in search of an engaged team and customers who are not just satisfied, but brand advocates. Links discussed in this episode include: Jim Knight’s bio Jim’s latest book, Engagement that Rocks. The Brand Narrative podcast is produced and published by Findsome & … Continued
In this episode of the Brand Narrative podcast, Matt interviews Direct One CEO Evan Stewart to discuss today’s dynamics of targeting customers with direct mail. Evan shares insights, misconceptions, and best practices related to direct marketing including: the power of personalization through variable data setting expectations for campaigns what things are working now more than ever combining physical mail with … Continued
You’ve probably noticed it yourself. You run a Google search like you always have, but your eyes go straight past the list of blue links and toward the AI-generated insight box at the top. Whether Google calls it an “AI Overview,” Gemini offers a conversational reply, or ChatGPT spins up a summary — the behavior … Continued
In this episode of the Brand Narrative podcast, Matt spends time on a coaching call with entrepreneurs Lindsay and Neda who both left their jobs at law firms to chart a different course. In this episode Matt fields questions about the pair’s new product–a motorized children’s pool toy–and shares insights about different ways to bring … Continued
There’s something undeniably powerful about nostalgia. A jingle from the ’90s. The crackle of a Walkman. A re-release of a soda that tasted better in our memories than it ever did in real life. Brands know this — and they’re leaning in hard. But while some nostalgia marketing feels like a warm hug, other campaigns … Continued
In this episode of the Brand Narrative podcast we’re joined by Brian Dillman, CEO of the Racquet Sports Professionals Association (RSPA) formerly the United States Professional Tennis Association (USPTA) who discusses the organization’s re-brand as it approaches its 100-year anniversary. The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by … Continued
In this episode of the Brand Narrative podcast, author/speaker and anti-hourly billing crusader Jonathan Stark discusses his approach to creating content for his audience. Links discussed include: Jonathan Stark home page Daily E-mail List Ditching Hourly Podcast
In this episode of the Brand Narrative podcast, Travel + Leisure Co. (NYSE:TNL) CEO shares insights and perspective on the impact of brand in the travel and hopitality industries. Brown also gives background on the merger and name change between Wyndham Destinations and Travel + Leisure in 2021. Links discussed include: Travel + Leisure Co. Travel … Continued
In this episode of the Brand Narrative podcast, Marketing Professor Beth Fossen of Indiana Univerity’s Kelley School of Business discusses the various facets of product placement seen in shows like Yellowstone and Emily in Paris and how smaller brands can leverage the same effects using online influencers. We discuss the strategies of Coors Beer, Dodge Ram … Continued