I frequently tell clients that getting a brand’s website in good order is paramount. I know I’m stating the obvious here but I’m particularly passionate about it. Why? Because for most brand managers, the website is the most visible asset they have. More people will see and experience your website that will ever visit your … Continued
In today’s world, people often approach traditional marketing efforts with a sense of skepticism––the average consumer can spot an advertisement from a mile away. This has made it that much harder to influence them to buy your product or service. As a result, content marketing (such as blogs, social media and videos) has become a … Continued
As advancements in technology continue to develop, companies must find relevant ways to stay connected with the public. One of the strongest methods to create and maintain open communication with your audience remains to have an updated, professional website. The steps that go into assembling or restructuring your website can initially appear daunting as technological … Continued
June is known as Pride Month, a time to celebrate, raise awareness, and show support for the LGBTQ+ community. And as consumers have grown to expect transparency and authenticity from the brands they support, it’s more important than ever to be clear about your values and where you stand on social issues. Still, there are … Continued
Welcome to the first episode of Brand Narrative, a podcast that explores the world of marketing hosted by Matt Certo and his agency, Findsome & Winmore. Thank you for listening to the inaugural episode, we kindly ask that if you receive value from this episode you share the show with a friend or colleague and … Continued