Author: F&W Client Services 1

Not all social platforms were created equal. And they definitely don’t play by the same rules. Case in point: Twitter. It’s a fast-moving world of articles, breaking news and memes—all wrapped up in a 280-character limit. But is this a world your brand needs to live in? Just because a social platform exists doesn’t necessarily … Continued

In life and marketing, the delivery is just as important as the message. Whether you realize it or not, you probably frame your messaging every day. Though some may interpret that thought as permission to tell half-truths, that’s expressly not the point. Instead, it is meant to teach a valuable copywriting lesson – the way … Continued

By now, your audience is used to scrolling through the Instagram feed and somewhat mindlessly tapping through Instagram stories but in June of 2018, the widely used platform began to roll out a new way for them to enjoy content from your brand: IGTV.  Designed with your phone in mind, IGTV is a standalone app with … Continued

It’s a muggy Friday night. Looking for a laugh, you shuffle into a packed comedy club as the lights dim and a silhouetted figure takes the stage. A spotlight suddenly floods the stage, revealing…wait…is that? Yes, that’s Dr. Phil, here to discuss the dangers of repressed anger in long-term relationships.  -record scratch- This is not … Continued

Are you ready to hit the ground running with your brand’s social media? Sounds like a breeze, right? You could post everything from an artsy pic of your latte to that cute thing your dog did this morning. Just take a picture, throw on a filter, and—freeze! Step away from the “share” button and put … Continued

I admittedly fall for the mantra of “bigger is better” more often than I’d like to admit. Burgers? Stack em high! TVs? Take up my entire living room wall, please. But when it comes to finding imagery for blogs, I know better than to upload the highest quality file I can find. But wait…don’t our … Continued

Have you ever been scrolling through a news story on your phone and come across a run-on sentence that never seems to end? What about a misspelled name or incorrect use of their/there/they’re? Catching an error like that throws you off, doesn’t it? Suddenly, your focus shifts from the content of the story to the … Continued

Creativity can take many forms. Writers, artists, graphic designers, stylists, decorators, filmmakers, directors, composers, photographers, and so many others all fall into the category of “creatives.” We are the doers, the designers, and the makers. It is in our DNA to create, and many of us can hardly remember a time when we weren’t being … Continued

In this day and age, you’ll be hard pressed to find a brand that doesn’t have a presence on social media. If you’re a brand that’s just starting out or a veteran in your marketplace looking to expand into a new platform, you may be asking yourself: Which channels should I be focusing on?  Ask … Continued