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Should I Double Space After a Period?

Nope. No, you absolutely should not. OK, so there’s more to it than that, and some of you may have no idea that this is even an issue. Let me explain a bit. Double spacing after a period was once the norm in the days before computers and modern printers were standard office equipment. When … Continued

Six Steps to Successful Crisis Management

The evolution of social media has changed the pace at which we receive information. Technology research and analysis firm Gigaom noted that Twitter has turned the 24-hour news cycle into a two-hour news cycle that constantly resets itself. It’s no wonder, then, that news organizations are on a steady quest to be “first” … sometimes at the … Continued

Mind Your Business: The Intricacies of Writing and Marketing for Financial Services

Business is, well, big business, so it should come as no surprise that an important segment of our clients at Findsome & Winmore include the suit-and-tie-clad savants who provide various financial services to major business-based clients across the country. Though we serve our clients with equal amounts of ample T.L.C., it should be known that those we … Continued

Creative Briefs: Not Just a Classic Agency Go-To

This blog post written over a year ago still says true. Creative briefs are a must-do in the world of marketing and advertising. Need proof? Read on… Creative briefs aren’t just for the 1950’s Sterling Cooper ad agency, so before you corral your designer/writer/creative wizard for work, stop, take a deep breath and create a creative brief … Continued

Check, Please!: One Writer’s Blog Post Checklist

You see that overly serious woman at the typewriter down there? Yes, her, in what appears to be a hazy nook, probably situated between a quaint haberdashery and a sleepy pub, tucked somewhere abouts London or Cork. This, my friends, is what many people fantasize as a writer’s life. It is also patently false (unless you’re … Continued

Do I Really Need a Press Release?

For many companies, “public relations” is synonymous with “press release”. What these companies often fail to realize, however, is that a press release is not a surefire way to garner press for your company; in fact, in some cases, a press release can actually be detrimental to your media relations efforts. This isn’t to say, of … Continued

How the Summer Olympics Can Teach Gold-Medal Marketing

Rio’s 2016 Summer Olympics is finally underway and the energy is palpable. It’s amazing to think about the level of talent from across the world coming together, putting aside politics and cultural differences to compete in something as pure as sport. Surely, there are Olympic-sized swimming pools of emotional inspiration to be had and lessons … Continued