Whether you used to be one, know one, are one, or live with one, you probably know what it means to be a “Luddite.” If you don’t, the pejorative term describes someone with at best a healthy skepticism and at worst an outright disdain of new technologies. The term Luddite got tossed around when friends … Continued
In anticipation of Christmas Eve on December 23, 2022, people across the globe were clinking cups of eggnog, singing carols, or just trying their best to sleep through the above and conserve their energy for the forthcoming holiday. But amidst the festivities, patients of a clinic in Doncaster, England were grappling with some unpleasant –– … Continued
For many, the ides of January are a time for renewal. We set goals for ourselves in the year ahead –– be it to work less, workout more, or completely change the way we think about both. If we’re lucky, we hold true to these resolutions ‘till spring. As for the other 91% of us, well, … Continued
At Findsome & Winmore, we keep up with burgeoning social media platforms and trends like it’s our job. Mostly because it is, but that’s not the only reason! A big part of why we like to stay up on all things social is because, in the social world, things change seemingly overnight. In the words … Continued
In this episode of the Brand Narrative podcast, we sit down with legendary sportscaster and talk-show host Dan Patrick and Gus Ramsey (Program Director of The Dan Patrick School of Sportscasting) to discuss the dynamics of personal brand. Links discussed include: Actor Will Ferrell Introduces Dan Patrick at the Radio Hall of Fame Dan Patrick Interviews … Continued
In this episode of the Brand Narrative podcast, we hear from Sam Stark, Vice President of Communications & External Relations at Rollins College. Links discussed include: Sam Stark Bio (LinkedIn) Rollins College Rollins Around Town Podcast Wells Fargo and the courtesy ethos The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and … Continued
Impacting and empowering Orlando’s women leaders was the name of the game on Sept. 13, 2022. The 12th Annual Orlando Women’s Conference was held at the Dr. Phillips Center for the Performing Arts and featured Findsome & Winmore’s very own Chief Marketing Officer, Kelly Lafferman. Kelly was invited to speak on a breakout panel titled “Define … Continued
In this episode of the Brand Narrative podcast, we discuss the concept of laddering. Laddering, an important tactic in brand positioning, is a powerful way to highlight a strength of your brand while (subtly) calling out a weakness of a competitor. We highlight examples and discuss how the concept can work for marketers. Links discussed include: … Continued
In this episode of the Brand Narrative podcast, Matt discusses the various dimensions of the Marketing Mix, famously known at the 4 Ps. We’re big believers that this framework, while not new, has stood the test of time as a relevant way to think about structuring various marketing tactics. Most importantly, it serves as an ever-present … Continued
In this episode of the Brand Narrative podcast, we discuss a broad overview of the book Formulaic: How Thriving Companies Market From the Core. Links discussed include: Formulaic on Amazon Formulaic book Website The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.