Exploring the marketing challenges around marketing and selling products that address hidden customer pain points. Links discussed on this episode include: Buzz Bruggeman (Twitter account) ActiveWords home page Marvin Minsky Wikipedia page W. Edwards Deming Wikipedia page Getting Things Done (book) by David Allen Give and Take (book) by Adam Grant Substack Contagious (book) by Jonah … Continued
In this episode of Brand Narrative, we speak with Gideon’s Bakehouse owner and Founder Steve Lewis about the extraordinary rise of his bakery concept and what drives the truly spectacular demand for his products. Topics and links discussed during the episode include: Gideon’s Bakehouse Home Page Gideon’s Bakehouse FAQ page East End Market Disney Springs Gideon’s Bakehouse … Continued
This episode of Brand Narrative welcomes renowned landscape architect Christina Hite of Dix Hite, an award-winning landscape architecture firm with offices in the Southeastern United States. Links discussed on this episode include: Dix.Hite+Partners Firm Website Christina Hite Appointment to ASLA Council of Fellows 25th Anniversary year of ACTION Dix.Hite project portfolio onePULSE Foundation
In this episode of Brand Narrative host Matt Certo is joined by Management and Strategy expert and Arizona State Professor (and brother), Dr. Trevis Certo as he recounts his experience with a family car model that has been reported to have severe safety concerns. Links discussed in this episode include: S. Trevis Certo professional biography Reported Photo … Continued
This episode of Brand Narrative features Workscapes CEO, Elizabeth Dvorak. Links discussed in this episode include: Workscapes Website Workscapes Mission, Vision, and Values Herman Miller Herman Miller Company Timeline Herman Miller Living Office Eames Lounge Chair Herman Miller Aeron Chair DIRTT (Do It Right This Time)
Many companies believe that simply getting users to visit their website is the most important goal. In actuality, a more important (and sometimes more difficult) goal to achieve is getting users to stay on the website. There are many reasons a user may prematurely leave a site, but one of the easiest to avoid is poor navigation. … Continued
It’s a Monday morning and you’re scrolling through your inbox, coffee in hand. You’re probably picking and choosing which emails you want to open based on how enticing each subject line is, right? Writing a compelling subject line is a rule of thumb for email marketing, but you can’t stop there — getting your subscribers … Continued
According to statistics, 60% of restaurants fail within their first year while 80% fail within the first five years. On this episode of Brand Narrative, the highly successful Jason Chin of Good Salt Restaurant Group shares stories and insights of how he’s thrived in the face of such long odds. Along with his wife Sue, Jason has opened … Continued
“The world doesn’t need one more podcast,” they said. I kept hearing that refrain in my mind over the past several months: morning, noon, and night – and it continued to echo in the same noisy head as I contemplated a new podcast: Brand Narrative. The trouble with voices like that is that they keep us … Continued
It’s a momentous time for athletes—the pinnacles of their careers—the Olympic Games. With the 2020 Tokyo Olympics nearing, I started thinking about the time I worked for the 1996 Atlanta Committee for the Games. I was part of a ticket sales team who sold executive suites and ticket packages for companies and individuals who had … Continued