In the world of social media, you can never get too comfortable. That’s probably never been truer than right now, when companies are shifting strategies yet again, just after figuring out how to market during a pandemic. This time, people are not only social distancing––they’re also demanding social change. The death of George Floyd sparked outrage across the country, resulting in the largest civil … Continued
As a full-service marketing agency, we exist to help our clients “find and win” new customers every day (hence our name, get it?). On the surface, this is a straightforward mission that we take very seriously. But what does this really mean? For our clients, it means digging deep to help them grow their business, … Continued
Winter Park marketing agency Findsome & Winmore today announced the launch of the32789, a hyperlocal online news outlet dedicated to reporting community news in Winter Park. the32789 is a digital-only outlet that will reach readers regularly on the web, via e-mail and through social media. The stated mission of the32789 is “to keep citizens informed and aware concerning … Continued
In the recent marketing climate, you’ve probably heard a lot about maintaining social connections while practicing social distancing. But what’s the best way to approach this when you’re a brand? How can you stay connected to your followers while remaining sensitive to the crisis at hand? Surely, they don’t expect to hear radio-silence on your social media accounts … do they? No, we’re definitely not of the mindset that your presence should … Continued
Gone are the days of boring Instagram Stories. Elevate your social game with branded GIF stickers! Adding these personalized, eye-catching elements will stop thumbs from skipping forward to the next story, and keep eyes locked on your content instead. Here’s how. What Are GIF Stickers? Plain and simple: they’re GIFs with transparent backgrounds that you can search for and directly attach to your Instagram Stories. From simple ones like animated lines and arrows, to witty phrases … Continued
In times of crisis, it’s sometimes too easy for companies to be opportunistic – taking advantage of a negative situation for their own gain. Most consumers can see right through this, but it doesn’t stop many from taking advantage of stakeholders during times of vulnerability. The current COVID-19 crisis has forced companies around the world … Continued
As the world reels from the effects of COVID-19, our firm recognizes that marketers are faced with unprecedented challenges. The economic landscape has changed dramatically and while the road ahead will be difficult, opportunities for change and growth also abound for organizations seeking to adapt. On Wednesday, April 1, 2020, Findsome & Winmore CEO Matt Certo and CMO Kelly Lafferman hosted a webinar aimed at helping marketers navigate the uncharted waters of the COVID-19 crisis. During … Continued
As part of Authority Magazine‘s series on thought leadership, F&W CEO Matt Certo shares 5 things you can do to become a thought leader in your industry. Check out the feature here!
Don’t feel pressured to have the perfect work-life balance (there’s no such thing). Trying to create it will only cause more stress. Not every day of work will be incredibly productive, and not every night at home will be full of Zen. Adjusting what you can and being mindful to take care of yourself will make a world of … Continued
The weight of the current social climate is creating a significant impression on the consumer behavior of young consumers, particularly Generation Z. Gen Z members, which is roughly defined as people born between 1995 and 2010, have adopted a consumer behavior that is based in uniqueness, access, and ethical concern. Body positivity, environmental protection, racial injustice, gender inequality, animal welfare and dozens … Continued