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The Link Between Brand and Core Values

In this episode of the Brand Narrative podcast, Baker Barrios CEO Tim Baker discusses his firm’s brand journey, the importance he places on core values, and how those factors have an influence on firm culture. Links discussed include: Baker Barrios Website Tim Baker Bio Baker Barrios vision, mission, and methodology

Golf Legend Annika Sorenstam on Being a Brand Ambassador

In this episode of the Brand Narrative podcast, we chat with golf legend Annika Sorenstam on what it’s like to be a brand ambassador as well as her journey to create her own branded product. Links discussed include: Annika Sorenstam Wikipedia page Annika Sorenstam Twitter Page Annika Sorenstam Instagram Profile Annika Foundation Fizzy Beez Documentary: Becoming … Continued

How to Navigate a Brand Crisis

In this episode of the Brand Narrative podcast, we speak with crisis communications expert Sara Brady about best practices to utilize when a brand encounters a crisis. Links discussed include: Sara Brady bio Sara Brady Public Relations Stop Talking Podcast Peloton instance with HBO Peloton commercial controversy The Brand Narrative podcast is produced and published by Findsome & Winmore and … Continued

Cultivating an Iconic Brand (Arnold Palmer)

In this episode, Arnold Palmer Brand Director Reade Tilley shares insights, stories, and wisdom around the late golf legend with Brand Narrative host Matt Certo. Topics discussed include: An overview of Arnold Palmer’s life (Wikipedia) Arnold Palmer’s Bay Hill Club and Lodge Arnold Palmer’s Latrobe Country Club ARNOLD PALMER A Life Well Played: My Stories (Amazon) … Continued