In this episode of the Brand Narrative podcast, Matt Certo discusses the process of changing a company name with Agency client Deep Blue Investment Advisors (formerly Water Walker Investments) Managing Partner David Jang about the decision, the process, and the overall journey of changing the firm’s name. Links discussed include: Deep Blue Investment Advisors Deep Blue Investment Advisors … Continued
In this episode of the Brand Narrative podcast, Andrew Snyder, Sr VP of Marketing and Communications at Orlando Health. Links discussed include: Andrew Snyder bio Orlando Health The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
In this episode of the Brand Narrative podcast, Kaleb Harrell of Hawkers discusses brand identity, vibe, and creating the optimal brand experience. Links mentioned include: Hawkers Asian Street Food Hawkers Vibe * Addy Award for Takeout packaging The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market … Continued
In this episode of the Brand Narrative podcast, Matt Certo and Kelly Lafferman discuss marketing ideas in action that have their attention. Links discussed include: Adobe Experience Cloud campaign The Grandma Rule from Two Men and a Truck Steve Jobs talks marketing and values (YouTube) Pause is Power campaign from Powerade The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt … Continued
In this episode of the Brand Narrative podcast, Rollins College President Grant Cornwell shares perspective on the shifting higher education landscape and why brand matters now more than ever. Links discussed include: Rollins College Website Grant Cornwell bio (Wikipedia) Grant Cornwell bio (Rollins College) Rollins College Mission Statement The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted … Continued
In this episode of the Brand Narrative podcast, Matt welcomes former Apple executive, Guy Kawasaki. Guy discusses his work as a brand evangelist, his time at Apple, and his thoughts on branding in the social media era. Links discussed include: Guy Kawasaki bio Social media accounts: Twitter | Instagram | LinkedIn Apple Canva Art of Innovation TEDx Talk (make meaning not money, … Continued
In this episode of the Brand Narrative podcast, we welcome author/speakers Jim Knight and Brant Menswar discuss how writing and publishing books can help brands thrive. Links discussed in this episode include: How to Buy a Home Without Getting Hammered (Book) by David Weekley of David Weekley Homes Jim Knight bio Culture That Rocks: How to Revolutionize your Company’s Culture (by … Continued
In this episode of the Brand Narrative podcast, Matt discusses the interconnectivity of brand management and organizational strategy with author and professor Sam Certo, PhD. Links discussed include: Sam Certo bio The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
In this episode of the Brand Narrative podcast, Ian Altman (author of Same Side Selling: How Integrity and Collaboration Drive Extraordinary Results for Sellers and Buyers) joins us to share insights about the connection between brand marketing and sales. Links discussed in today’s episode include: Ian Altman bio Ian Altman’s Same Side Selling Podcast for B2B … Continued
In this episode of the Brand Narrative Podcast, we discuss the recent announcement of the Washington Football Team (formerly Washington Redskins) changing its name to the Washington Commanders. We also weave in comparisons to the recent name change of Major League Baseball’s Cleveland Guardians (formerly Cleveland Indians), discussed in an earlier episode of the podcast. Links discussed in the episode … Continued