In this episode of the Brand Narrative podcast, Matt discusses the various dimensions of the Marketing Mix, famously known at the 4 Ps. We’re big believers that this framework, while not new, has stood the test of time as a relevant way to think about structuring various marketing tactics. Most importantly, it serves as an ever-present … Continued
In this episode of the Brand Narrative podcast, we discuss a broad overview of the book Formulaic: How Thriving Companies Market From the Core. Links discussed include: The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
In this episode of the Brand Narrative podcast, we hear from Thomas Ward of Pig Floyd’s on brand lessons from the restaurant world. Links discussed include: The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
In this episode of the Brand Narrative podcast, Matt Certo discusses the process of changing a company name with Agency client Deep Blue Investment Advisors (formerly Water Walker Investments) Managing Partner David Jang about the decision, the process, and the overall journey of changing the firm’s name. Links discussed include: The Brand Narrative podcast is produced and published by Findsome & … Continued
In this episode of the Brand Narrative podcast, Andrew Snyder, Sr VP of Marketing and Communications at Orlando Health. Links discussed include: The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
In this episode of the Brand Narrative podcast, Kaleb Harrell of Hawkers discusses brand identity, vibe, and creating the optimal brand experience. Links mentioned include: The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
In this episode of the Brand Narrative podcast, Matt Certo and Kelly Lafferman discuss marketing ideas in action that have their attention. Links discussed include: The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
In this episode of the Brand Narrative podcast, Rollins College President Grant Cornwell shares perspective on the shifting higher education landscape and why brand matters now more than ever. Links discussed include: The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
In this episode of the Brand Narrative podcast, Matt welcomes former Apple executive, Guy Kawasaki. Guy discusses his work as a brand evangelist, his time at Apple, and his thoughts on branding in the social media era. Links discussed include:
In this episode of the Brand Narrative podcast, we welcome author/speakers Jim Knight and Brant Menswar discuss how writing and publishing books can help brands thrive. Links discussed in this episode include: The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.