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How to Build an Enduring Brand

This episode of Brand Narrative welcomes renowned landscape architect Christina Hite of Dix Hite, an award-winning landscape architecture firm with offices in the Southeastern United States. Links discussed on this episode include: Dix.Hite+Partners Firm Website Christina Hite Appointment to ASLA Council of Fellows 25th Anniversary year of ACTION Dix.Hite project portfolio onePULSE Foundation

Navigating a Brand Crisis: The Chevy Bolt

In this episode of Brand Narrative host Matt Certo is joined by Management and Strategy expert and Arizona State Professor (and brother), Dr. Trevis Certo as he recounts his experience with a family car model that has been reported to have severe safety concerns. Links discussed in this episode include: S. Trevis Certo professional biography Reported Photo … Continued

Cultivating an Iconic Brand (Arnold Palmer)

In this episode, Arnold Palmer Brand Director Reade Tilley shares insights, stories, and wisdom around the late golf legend with Brand Narrative host Matt Certo. Topics discussed include: An overview of Arnold Palmer’s life (Wikipedia) Arnold Palmer’s Bay Hill Club and Lodge Arnold Palmer’s Latrobe Country Club ARNOLD PALMER A Life Well Played: My Stories (Amazon) … Continued