Imagery has proven, time and time again, to be a vital element of catching your audience’s eye; this does not change when it comes to your company’s social media profiles. Many social media channels contain page-spanning images that add a huge opportunity to quickly draw attention and add some branding flair to your page. Unfortunately, … Continued
In the PR world, we’re constantly pushed to think outside of the box. We’re asked to tie local pieces to popular interest trends and bring seemingly insignificant things together to create a story. PR practitioners are storytellers. Writing the pitch, however, is only half the battle. What good is the perfect pitch if there’s no … Continued
Few things stir my soul more than my first cup of coffee in the morning. It’s a full-sensory experience– aromatic grounds and cool cream, the sound of grinding beans, the almost-too-hot first sip and artistic aesthetics of a cup that’s poured just right. I could go on, but I’m getting thirsty and my leg has begun … Continued
For many, hashtags are an enigma–a social media buzzword along the likes of “virality” and “geotagging.” However, this method of virtually labeling and grouping terms has become valuable enough to warrant the attention of any modern businessperson. Though a pop culture punchline, hashtags are an essential tool for multinational brands to small businesses, car manufacturers … Continued
Blog Update 8/28/18: As social media continues to be ever-so integrated into our everyday lives staying on top of your online reviews is more important than ever. Since the publishing of this blog post, we have seen platforms like Facebook continue to utilized location-based services and their handy algorithm to not only suggest your business … Continued
Appearing in the number one spot on Google by simply shelling out some cash may sound like a no-brainer, but there are a few items to consider before you start re-allocating your marketing dollars. Just like any campaign, Google AdWords requires (you guessed it) strategy–and lots of it. Should I Start a Google AdWords Campaign? The … Continued
You’ve heard it before: “Wikipedia is not a credible source.” Five years ago as a diligent college student, hunkered down at my corner library desk, I would have agreed with this statement. (Side note: yes, only five years ago. Stop judging.) But after having many clients ask me, “Should my company have a Wikipedia page?” I now … Continued
From your favorite small-time, local podcast to the mocha-peddling monolith you frequent for non-fat cinnaspice lattes, every brand relies on design. Regardless of size, industry or language, the visual medium never loses its importance, and it’s something that we, as creatives, pay special attention to at every opportunity. Yes, we’re the annoying people who overanalyze … Continued
The internet is full of holiday tips lists that tell you how to best set your Christmas dinner table or perfectly fry those latkes, but as a lifelong Central Floridian, I know that we need something more than that to save our holiday spirits. Though we’re undeniably blessed (and envied in equal measure) for our … Continued
Participating in an industry trade show can be an excellent tactic for getting your company, product or service in front of a targeted group of key influencers. While trade show participants most certainly understand the importance of having a presence on the show floor, many feel at a loss when it comes to interacting with … Continued