Whether you realize it or not, you’re a writer. From a catty comment on a Facebook post to the embarrassing email you almost (tragically) forwarded to your boss, in one form or another, you’re committing words to page or screen. Fortunately, many considerations taken when writing even the most trivial of texts can directly help … Continued
“If your company is an engine, think of culture as the lubrication that makes all the parts work together.” Matt Certo, Formulaic You’ve probably heard it before but it’s a lesson worth repeating: establishing a strong corporate culture is vital to its success. The hours spent strategizing and planning corporate culture, incorporating defined values into everyday … Continued
Grab your popcorn and “small” soda (that’ll be $25.68, please): your brand could be in the movies, kid. Only, we’re skipping the silver screen for a venue that’s universally available in pockets, purses and laptops from here to Timbuktu. With many free video hosting options literally at your fingertips, creating company videos has never been … Continued
From cave paintings to the latest Star Wars movie, storytelling is something intrinsically human. There’s something about it–the structure of beginning, middle and end–that has entranced and satisfied our minds since before even the development of the written word. In my new book, Formulaic, I’ve shared how incorporating this powerful tool into our own marketing techniques has been … Continued
Nintendo: As far as industry-defining brands go, they’ve easily earned their place among instantly recognizable names like Kleenex and Xerox. The company, founded in 1889 as a playing card manufacturer, has delivered some of the most iconic gaming franchises of all time. Even with its undeniable successes, such as the GameBoy and Wii, Nintendo hasn’t … Continued
Imagery has proven, time and time again, to be a vital element of catching your audience’s eye; this does not change when it comes to your company’s social media profiles. Many social media channels contain page-spanning images that add a huge opportunity to quickly draw attention and add some branding flair to your page. Unfortunately, … Continued
In the PR world, we’re constantly pushed to think outside of the box. We’re asked to tie local pieces to popular interest trends and bring seemingly insignificant things together to create a story. PR practitioners are storytellers. Writing the pitch, however, is only half the battle. What good is the perfect pitch if there’s no … Continued
Few things stir my soul more than my first cup of coffee in the morning. It’s a full-sensory experience– aromatic grounds and cool cream, the sound of grinding beans, the almost-too-hot first sip and artistic aesthetics of a cup that’s poured just right. I could go on, but I’m getting thirsty and my leg has begun … Continued
For many, hashtags are an enigma–a social media buzzword along the likes of “virality” and “geotagging.” However, this method of virtually labeling and grouping terms has become valuable enough to warrant the attention of any modern businessperson. Though a pop culture punchline, hashtags are an essential tool for multinational brands to small businesses, car manufacturers … Continued
Blog Update 8/28/18: As social media continues to be ever-so integrated into our everyday lives staying on top of your online reviews is more important than ever. Since the publishing of this blog post, we have seen platforms like Facebook continue to utilized location-based services and their handy algorithm to not only suggest your business … Continued