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Creative Briefs: Not Just a Classic Agency Go-To

This blog post written over a year ago still says true. Creative briefs are a must-do in the world of marketing and advertising. Need proof? Read on… Creative briefs aren’t just for the 1950’s Sterling Cooper ad agency, so before you corral your designer/writer/creative wizard for work, stop, take a deep breath and create a creative brief … Continued

Check, Please!: One Writer’s Blog Post Checklist

You see that overly serious woman at the typewriter down there? Yes, her, in what appears to be a hazy nook, probably situated between a quaint haberdashery and a sleepy pub, tucked somewhere abouts London or Cork. This, my friends, is what many people fantasize as a writer’s life. It is also patently false (unless you’re … Continued

Do I Really Need a Press Release?

For many companies, “public relations” is synonymous with “press release”. What these companies often fail to realize, however, is that a press release is not a surefire way to garner press for your company; in fact, in some cases, a press release can actually be detrimental to your media relations efforts. This isn’t to say, of … Continued

How the Summer Olympics Can Teach Gold-Medal Marketing

Rio’s 2016 Summer Olympics is finally underway and the energy is palpable. It’s amazing to think about the level of talent from across the world coming together, putting aside politics and cultural differences to compete in something as pure as sport. Surely, there are Olympic-sized swimming pools of emotional inspiration to be had and lessons … Continued

9 Tips to Help You Stay Cool in the Summer

It’s official – summer has arrived. It seems to be an accepted fact among Floridians, especially those of us that live here in Central Florida, that summer is, well, hot. I’m not talking about that peaceful kind of hot – the hot where fitness enthusiasts can go jogging and look glamorous while doing it. No, … Continued

Orlando United: Pulse Recovery Drive

With the help of our Baldwin Park community, all of us at Findsome & Winmore are banding together to lend a helping hand to the first responders, volunteers and victims’ families of the Pulse tragedy. So, how can you help? Bring us the much-needed goods listed below and we will hand-deliver your donations to those who need them … Continued