The evolution of social media has changed the pace at which we receive information. Technology research and analysis firm Gigaom noted that Twitter has turned the 24-hour news cycle into a two-hour news cycle that constantly resets itself. It’s no wonder, then, that news organizations are on a steady quest to be “first” … sometimes at the … Continued
Business is, well, big business, so it should come as no surprise that an important segment of our clients at Findsome & Winmore include the suit-and-tie-clad savants who provide various financial services to major business-based clients across the country. Though we serve our clients with equal amounts of ample T.L.C., it should be known that those we … Continued
For some, the fall season means changing leaves, a cool kiss of autumn air and a warm #PSL by your side. However, for others (like me), it signifies the time to agonize over fierce rivalries, colorful face paint and tasty tailgating. There is nothing quite like football, is there? Regardless of whether or not you … Continued
Well, folks, it was inevitable. Hurricane season is set to finally deliver on its yearly threat to Florida. Though we hope you have filled up your gas tanks, stocked up on bottled water and stored a bit of non-perishables in your cabinet, there is still an element of hurricane prep that many people fail to … Continued
This blog post written over a year ago still says true. Creative briefs are a must-do in the world of marketing and advertising. Need proof? Read on… Creative briefs aren’t just for the 1950’s Sterling Cooper ad agency, so before you corral your designer/writer/creative wizard for work, stop, take a deep breath and create a creative brief … Continued
You see that overly serious woman at the typewriter down there? Yes, her, in what appears to be a hazy nook, probably situated between a quaint haberdashery and a sleepy pub, tucked somewhere abouts London or Cork. This, my friends, is what many people fantasize as a writer’s life. It is also patently false (unless you’re … Continued
For many companies, “public relations” is synonymous with “press release”. What these companies often fail to realize, however, is that a press release is not a surefire way to garner press for your company; in fact, in some cases, a press release can actually be detrimental to your media relations efforts. This isn’t to say, of … Continued
Rio’s 2016 Summer Olympics is finally underway and the energy is palpable. It’s amazing to think about the level of talent from across the world coming together, putting aside politics and cultural differences to compete in something as pure as sport. Surely, there are Olympic-sized swimming pools of emotional inspiration to be had and lessons … Continued
Google Analytics is an incredibly valuable tool that is also incredibly intimidating to many of our clients. If you log into your account and immediately become overwhelmed with the array of data, what it all means and what you need to know, then this blog post is for you. Of course, the data that matters … Continued
Oh, summertime — a brief period where Florida goes from “jeez, it’s pretty hot out” to “OH MY GOODNESS, I DIDN’T REALIZE MY EYEBALLS COULD SWEAT.” It’s not all bad, however, as summertime just so happens to be a perfect excuse to spend your days manning a grill, yelling “cannonball” before splashing nearby bikini-clad sunbathers, … Continued