Research; it’s a word that often stirs dread in the hearts of creatives. Many see it as the slog work — the number crunching done to appease nitpickers and fact checkers who will undoubtedly hunt down and take apart your content like a middle-aged Liam Neeson does Eastern European kidnappers (They will find your content … Continued
Pay-per-click (PPC) advertisements are kind of like cats: you either love them or hate them. But before you pick sides on becoming a crazy PPC lady or adopting an allergy to them altogether, the ads that show up above the rest of your Google search results are a marketing tactic that can be very effective … Continued
So, your company has some great news and you’re ready to announce it to the world? There are a few things you should consider first. While writing a press release may seem like a simple process, a lot of time and strategic thinking goes into the average announcement. To that end, before you set out to … Continued