We’ve said it before, and again and again, but I’ll say it one more time to get the point across: It may have started out as a way to share cat videos and keep up to date on your kids’ whereabouts (and for many, it still has this purpose), but it has since evolved into a place where companies … Continued
By now, you’re used to .com, .edu and .org ruling the domain extensions, and you most likely side-eye the .net’s and .info’s of the world, questioning their legitimacy for not locking in a .com domain. But over the last year, a new type of domain extension has emerged, and it’s getting quite a bit of buzz. … Continued
It is hard not to notice the phenomenal growth of CrossFit, the international fitness movement that has taken the world by storm as of late. If you’re not familiar, CrossFit is a global network of independent gyms (called affiliates) that focuses on group exercise. You’ve likely seen these gyms (referred to as boxes because of … Continued
Culture is a word that is thrown around quite a bit in today’s business climate as leaders think about building and growing strong organizations. In a constantly changing and evolving global marketplace, I believe that the culture of a company is of critical importance in terms of building and developing the organization itself. That said, … Continued
Research; it’s a word that often stirs dread in the hearts of creatives. Many see it as the slog work — the number crunching done to appease nitpickers and fact checkers who will undoubtedly hunt down and take apart your content like a middle-aged Liam Neeson does Eastern European kidnappers (They will find your content … Continued
Pay-per-click (PPC) advertisements are kind of like cats: you either love them or hate them. But before you pick sides on becoming a crazy PPC lady or adopting an allergy to them altogether, the ads that show up above the rest of your Google search results are a marketing tactic that can be very effective … Continued
So, your company has some great news and you’re ready to announce it to the world? There are a few things you should consider first. While writing a press release may seem like a simple process, a lot of time and strategic thinking goes into the average announcement. To that end, before you set out to … Continued