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Navigating the Changing Landscape of Higher Education (and Why AI Falls Short)

It seems like every time we chime in on the subject of AI, it’s to highlight the ever-expanding capabilities of this game-changing (or world-ending, depending on who you ask) technology. Since our first journal entry, we at Findsome & Winmore have begun integrating AI-powered tools into our daily routines — from the magical to-do list maker Goblin Tools to ChatGPT: … Continued

Unleashing the Power of AI in Marketing Agencies: Revolutionizing Client Services

In the dynamic world of marketing, staying ahead requires innovation. Artificial intelligence (AI) offers a transformative toolset for marketing agencies to enhance client services. This blog explores how AI revolutionizes marketing agencies and addresses common fears surrounding its implementation. 1. Enhanced Customer Insights and Personalization AI enables agencies to analyze vast amounts of data, providing … Continued

Upgrading from Google Analytics to GA4

If you have a website, you likely have Google’s Universal Analytics (UA) installed to track visitor traffic and engagement data (over 28 million sites do). Having risen to prominence as the go-to reporting tool for many business owners since its launch over 10 years ago, Google recently announced it is sunsetting Universal Analytics on July … Continued

AI is Here. Are We Ready For It?

Whether you used to be one, know one, are one, or live with one, you probably know what it means to be a “Luddite.” If you don’t, the pejorative term describes someone with at best a healthy skepticism and at worst an outright disdain of new technologies. The term Luddite got tossed around when friends … Continued

Getting it Right: Why Audience Segmentation Matters

In anticipation of Christmas Eve on December 23, 2022, people across the globe were clinking cups of eggnog, singing carols, or just trying their best to sleep through the above and conserve their energy for the forthcoming holiday. But amidst the festivities, patients of a clinic in Doncaster, England were grappling with some unpleasant –– … Continued