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Unleashing the Power of AI in Marketing Agencies: Revolutionizing Client Services

In the dynamic world of marketing, staying ahead requires innovation. Artificial intelligence (AI) offers a transformative toolset for marketing agencies to enhance client services. This blog explores how AI revolutionizes marketing agencies and addresses common fears surrounding its implementation. 1. Enhanced Customer Insights and Personalization AI enables agencies to analyze vast amounts of data, providing … Continued

Upgrading from Google Analytics to GA4

If you have a website, you likely have Google’s Universal Analytics (UA) installed to track visitor traffic and engagement data (over 28 million sites do). Having risen to prominence as the go-to reporting tool for many business owners since its launch over 10 years ago, Google recently announced it is sunsetting Universal Analytics on July … Continued

AI is Here. Are We Ready For It?

Whether you used to be one, know one, are one, or live with one, you probably know what it means to be a “Luddite.” If you don’t, the pejorative term describes someone with at best a healthy skepticism and at worst an outright disdain of new technologies. The term Luddite got tossed around when friends … Continued

Getting it Right: Why Audience Segmentation Matters

In anticipation of Christmas Eve on December 23, 2022, people across the globe were clinking cups of eggnog, singing carols, or just trying their best to sleep through the above and conserve their energy for the forthcoming holiday. But amidst the festivities, patients of a clinic in Doncaster, England were grappling with some unpleasant –– … Continued

2023: Time for A Marketing Gut Check

For many, the ides of January are a time for renewal. We set goals for ourselves in the year ahead –– be it to work less, workout more, or completely change the way we think about both. If we’re lucky, we hold true to these resolutions ‘till spring. As for the other 91% of us, well, … Continued

Thanks to Newsletters, “You’ve Got Mail” Can Be Good News Again

“What’s been inspiring you lately?” This is what my colleague and Findsome & Winmore founder, Matt Certo, asked me before our conversation for a recent episode of the Brand Narrative podcast.   “I’m ashamed to admit it, but I’ve really been loving… email newsletters.”   Seriously. When someone asks you for your source of inspiration and you … Continued

Is It Time to Give Reddit Some Credit? 

At Findsome & Winmore, we keep up with burgeoning social media platforms and trends like it’s our job. Mostly because it is, but that’s not the only reason! A big part of why we like to stay up on all things social is because, in the social world, things change seemingly overnight. In the words … Continued