The words ‘journalism’ and ‘ever-evolving’ have become analogous due to the continual evolution of the methods in which media is consumed. Within the meritocracy that is social media, everyone has their own handheld amplifier, capable of rendering content that is, for all intents and purposes, news. Information dissemination has never been easier, and the media … Continued
It seems like every time we chime in on the subject of AI, it’s to highlight the ever-expanding capabilities of this game-changing (or world-ending, depending on who you ask) technology. Since our first journal entry, we at Findsome & Winmore have begun integrating AI-powered tools into our daily routines — from the magical to-do list maker Goblin Tools to ChatGPT: … Continued
Have you recently relocated your business? Embarked on a rebranding journey with a shiny new name? Perhaps you’ve expanded into new locations? While these changes are undoubtedly exciting, there’s a crucial element you might be overlooking: Local SEO. In this digital age, ensuring your business’ online listings are up to date is paramount. Why? Simply … Continued
The most significant brands in history accomplish an extraordinary feat: They communicate essential truths about a business, team, or product, often with little more than a logo and a specific color palette. When thinking of these great brands, I immediately go to Apple to conjure the spirit of curiosity with a classic logo — while … Continued
When it comes to lead generation, your landing page is key. It’s the first impression potential customers will have of your business, so it’s important to make sure it is well-designed and effective. Here are a few tips to help you optimize your pages for maximum conversion potential and potentially generate more leads: 1. Keep … Continued
In the dynamic world of marketing, staying ahead requires innovation. Artificial intelligence (AI) offers a transformative toolset for marketing agencies to enhance client services. This blog explores how AI revolutionizes marketing agencies and addresses common fears surrounding its implementation. 1. Enhanced Customer Insights and Personalization AI enables agencies to analyze vast amounts of data, providing … Continued
One symptom of modern life is that everything is instant. Our unfettered access to the internet has allowed for instant “knowledge” –– if you can even call it that –– putting us just a simple Google search away from any morsel of (often trivial) information. And as instantaneous as our access is to news or … Continued
Content marketing is nothing new, and we can’t say it’s the “next big thing” –– so we won’t. But as we at Findsome & Winmore pave our path forward and think of ways for both our agency and our clients to make an even greater impact, all roads (or at least the major highways) seem … Continued
If you have a website, you likely have Google’s Universal Analytics (UA) installed to track visitor traffic and engagement data (over 28 million sites do). Having risen to prominence as the go-to reporting tool for many business owners since its launch over 10 years ago, Google recently announced it is sunsetting Universal Analytics on July … Continued
Whether you used to be one, know one, are one, or live with one, you probably know what it means to be a “Luddite.” If you don’t, the pejorative term describes someone with at best a healthy skepticism and at worst an outright disdain of new technologies. The term Luddite got tossed around when friends … Continued