In today’s world, people often approach traditional marketing efforts with a sense of skepticism––the average consumer can spot an advertisement from a mile away. This has made it that much harder to influence them to buy your product or service. As a result, content marketing (such as blogs, social media and videos) has become a … Continued
As advancements in technology continue to develop, companies must find relevant ways to stay connected with the public. One of the strongest methods to create and maintain open communication with your audience remains to have an updated, professional website. The steps that go into assembling or restructuring your website can initially appear daunting as technological … Continued
June is known as Pride Month, a time to celebrate, raise awareness, and show support for the LGBTQ+ community. And as consumers have grown to expect transparency and authenticity from the brands they support, it’s more important than ever to be clear about your values and where you stand on social issues. Still, there are … Continued
Working with a marketing agency unlocks multiple opportunities to reach your company’s goals. How? Because when you hire an agency, you’re getting the collective expertise of not just one person—but an entire team of experts. From graphic designers and copywriters to web developers, everyone has a highly specialized skill that can help your company succeed. … Continued
Search Engine Optimization, otherwise known as SEO, is a marketing buzzword that seems to come up frequently but is often misunderstood. Clients often come to us asking for “SEO services” to make their website rank as the number one site for a particular word or phrase. There are several tactics we can implement on a … Continued
It’s the beginning of the year, and like most companies, you’re probably reflecting on big wins from 2021 and setting marketing goals for 2022. Undoubtedly, social media and other content creation lie somewhere on that list. According to Demand Metric, 90 percent of organizations utilize content marketing. One obvious strategy is to connect your company or … Continued
Many companies believe that simply getting users to visit their website is the most important goal. In actuality, a more important (and sometimes more difficult) goal to achieve is getting users to stay on the website. There are many reasons a user may prematurely leave a site, but one of the easiest to avoid is poor navigation. … Continued
It’s a Monday morning and you’re scrolling through your inbox, coffee in hand. You’re probably picking and choosing which emails you want to open based on how enticing each subject line is, right? Writing a compelling subject line is a rule of thumb for email marketing, but you can’t stop there — getting your subscribers … Continued
“The world doesn’t need one more podcast,” they said. I kept hearing that refrain in my mind over the past several months: morning, noon, and night – and it continued to echo in the same noisy head as I contemplated a new podcast: Brand Narrative. The trouble with voices like that is that they keep us … Continued
It’s a momentous time for athletes—the pinnacles of their careers—the Olympic Games. With the 2020 Tokyo Olympics nearing, I started thinking about the time I worked for the 1996 Atlanta Committee for the Games. I was part of a ticket sales team who sold executive suites and ticket packages for companies and individuals who had … Continued