Apple. McDonald’s. Mercedes. Nike. Coca Cola. Just saying these names brings the iconography to mind. You know them well – the silver apple, the golden arches, the circle divided into thirds, the swoosh, and the italicized words – and could easily name the brands just by looking at the logos. You could draw them from … Continued
We are clearly in the midst of a digital age where getting a message to market as quickly as possible is often the chosen path of marketers. But, is this always the best way to get noticed? For my money, absolutely not. In a society in which we’re constantly being bombarded with messaging, there are … Continued
It’s not sexy. That’s the first thing I need to get out of the way before I tell you more about keyword research. Smart use of keywords, however, is a highly effective way to help readers find your content. Before I jump into some simple strategies for choosing the right keywords, let’s back up and … Continued
It’s hard to make a single scroll through Instagram without seeing #sponsored, #ad or #partner pop up on a post. Influencers are everywhere, and MediaKix estimates that influencer marketing is currently a $500 million industry and expected to reach $5 billion by 2020. With more and more brands deciding to #collab with influencers, it may seem like … Continued
Not all social platforms were created equal. And they definitely don’t play by the same rules. Case in point: Twitter. It’s a fast-moving world of articles, breaking news and memes—all wrapped up in a 280-character limit. But is this a world your brand needs to live in? Just because a social platform exists doesn’t necessarily … Continued
In life and marketing, the delivery is just as important as the message. Whether you realize it or not, you probably frame your messaging every day. Though some may interpret that thought as permission to tell half-truths, that’s expressly not the point. Instead, it is meant to teach a valuable copywriting lesson – the way … Continued
By now, your audience is used to scrolling through the Instagram feed and somewhat mindlessly tapping through Instagram stories but in June of 2018, the widely used platform began to roll out a new way for them to enjoy content from your brand: IGTV. Designed with your phone in mind, IGTV is a standalone app with … Continued
It’s a muggy Friday night. Looking for a laugh, you shuffle into a packed comedy club as the lights dim and a silhouetted figure takes the stage. A spotlight suddenly floods the stage, revealing…wait…is that? Yes, that’s Dr. Phil, here to discuss the dangers of repressed anger in long-term relationships. -record scratch- This is not … Continued
Are you ready to hit the ground running with your brand’s social media? Sounds like a breeze, right? You could post everything from an artsy pic of your latte to that cute thing your dog did this morning. Just take a picture, throw on a filter, and—freeze! Step away from the “share” button and put … Continued
I admittedly fall for the mantra of “bigger is better” more often than I’d like to admit. Burgers? Stack em high! TVs? Take up my entire living room wall, please. But when it comes to finding imagery for blogs, I know better than to upload the highest quality file I can find. But wait…don’t our … Continued