There’s a pattern that plays out in growth-focused organizations more often than anyone wants to admit. The pipeline starts to slow, leadership starts asking harder questions, and suddenly, marketing is expected to generate results—immediately. Campaigns get rushed, budgets get reallocated, and teams push harder on lead generation in hopes of creating quick momentum. The intention … Continued
Meet Sue. She owns a local flower shop which has grown nicely over time—great product, loyal customers, a strong reputation in town. But every time budgeting season rolls around, she feels the same knot in her stomach. (No, Sue’s not real.) She spends money on Google Ads. She posts on Instagram. She sponsors the spring … Continued
“A goal without a plan is just a wish.” –Antoine de Saint-Exupery You Need a Plan — and It Needs to Live Marketing teams are often busy. Lots of tactics, campaigns, posts, events. But the promise of growth? Not always delivered. Why? Because the issue isn’t just doing marketing—it’s not having a written, regularly‑used, living … Continued
In this episode of the Brand Narrative podcast, Matt converses with ND Wellness Club Founders Brantley Hawkins and Justin Cobb about the launch of their first satellite location (Winter Park, Florida) after the success of their original location (Orlando, Florida). Links discussed in this episode include: ND Wellness Club Website Disease: Today’s Silent Epidemic & Our Path to … Continued
As Findsome & Winmore enters its 30th year of operation, we are pleased to introduce Institutional Knowledge, a sister company focused on the marketing needs of higher education clients. Since our founding in 1995, we’ve had the privilege of working with a diverse range of clients and industries, and one industry that has maintained an … Continued