In this episode of the Brand Narrative podcast, author/speaker and anti-hourly billing crusader Jonathan Stark discusses his approach to creating content for his audience. Links discussed include: Jonathan Stark home page Daily E-mail List Ditching Hourly Podcast
In this episode of the Brand Narrative podcast, we chat with golf legend Annika Sorenstam on what it’s like to be a brand ambassador as well as her journey to create her own branded product. Links discussed include: Annika Sorenstam Wikipedia page Annika Sorenstam Twitter Page Annika Sorenstam Instagram Profile Annika Foundation Fizzy Beez Documentary: Becoming … Continued
In this episode of the Brand Narrative podcast, Travel + Leisure Co. (NYSE:TNL) CEO shares insights and perspective on the impact of brand in the travel and hopitality industries. Brown also gives background on the merger and name change between Wyndham Destinations and Travel + Leisure in 2021. Links discussed include: Travel + Leisure Co. Travel … Continued
In this episode of the Brand Narrative podcast, Marketing Professor Beth Fossen of Indiana Univerity’s Kelley School of Business discusses the various facets of product placement seen in shows like Yellowstone and Emily in Paris and how smaller brands can leverage the same effects using online influencers. We discuss the strategies of Coors Beer, Dodge Ram … Continued
Matt and Kelly discuss the ins and outs of doing e-mail newsletters the right way.
In this episode of the Brand Narrative podcast, we speak with crisis communications expert Sara Brady about best practices to utilize when a brand encounters a crisis. Links discussed include: Sara Brady bio Sara Brady Public Relations Stop Talking Podcast Peloton instance with HBO Peloton commercial controversy The Brand Narrative podcast is produced and published by Findsome & Winmore and … Continued
In this episode of the Brand Narrative podcast, we sit down with legendary sportscaster and talk-show host Dan Patrick and Gus Ramsey (Program Director of The Dan Patrick School of Sportscasting) to discuss the dynamics of personal brand. Links discussed include: Actor Will Ferrell Introduces Dan Patrick at the Radio Hall of Fame Dan Patrick Interviews … Continued
In this episode of the Brand Narrative podcast, we hear from Sam Stark, Vice President of Communications & External Relations at Rollins College. Links discussed include: Sam Stark Bio (LinkedIn) Rollins College Rollins Around Town Podcast Wells Fargo and the courtesy ethos The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and … Continued
In this episode of the Brand Narrative podcast, we discuss the concept of laddering. Laddering, an important tactic in brand positioning, is a powerful way to highlight a strength of your brand while (subtly) calling out a weakness of a competitor. We highlight examples and discuss how the concept can work for marketers. Links discussed include: … Continued
In this episode of the Brand Narrative podcast, Matt discusses the various dimensions of the Marketing Mix, famously known at the 4 Ps. We’re big believers that this framework, while not new, has stood the test of time as a relevant way to think about structuring various marketing tactics. Most importantly, it serves as an ever-present … Continued