In this episode of the Brand Narrative podcast, Ian Altman (author of Same Side Selling: How Integrity and Collaboration Drive Extraordinary Results for Sellers and Buyers) joins us to share insights about the connection between brand marketing and sales. Links discussed in today’s episode include: Ian Altman bio Ian Altman’s Same Side Selling Podcast for B2B … Continued
In this episode of the Brand Narrative Podcast, we discuss the recent announcement of the Washington Football Team (formerly Washington Redskins) changing its name to the Washington Commanders. We also weave in comparisons to the recent name change of Major League Baseball’s Cleveland Guardians (formerly Cleveland Indians), discussed in an earlier episode of the podcast. Links discussed in the episode … Continued
This episode of the Brand Narrative Podcast features John Rivers, Founder and Chef at 4Rivers Barbecue. Links discussed in today’s episode include: 4 Rivers Barbecue 4 Rivers Barbecue Founding Story Headway reading app The Brand Narrative Podcast is hosted by Matt Certo of Findsome & Winmore.
This episode of the Brand Narrative podcast features author/speaker/coach Annetta Wilson of Speak with Ease. Annetta speaks with Matt about the nuances of personal networking and how they can help to build brands. Links discussed in today’s episode include: Annetta Wilson bio Speak With Ease How to Talk to Anybody About Anything by Leil Lowndes The Brand Narrative podcast is produced … Continued
This episode of the Brand Narrative podcast features the insights of Ekta Desai, Partner and Design Lead with SchenkelShultz Architecture, a leading architecture firm based in Orlando, Florida. Ekta discusses the role that brand plays within physical architecture and how marketers should be thinking about physical spaces as a touchpoint for brands. Discussion topics also include creative … Continued
Our guest in this episode is Phil Nahajewski, a seasoned and experienced CFO with decades of experience in a variety of industries. In this episode, Matt and Phil discuss a variety of facets with respect to the assignment of value to brands and how to look at investments in brands. Links discussed in this episode include: … Continued
In this episode of the Brand Narrative podcast, marketing agency leaders Matt Certo and Kelly Lafferman share marketplace ideas that have caught their attention. Links discussed in this episode include: Geigo commercial: Tag Team Helps with Dessers (YouTube) Scoop There it Is Ice Cream Leaked Video: Brooks rolls his eyes at Bryson The Match: Brooks vs Bryson PGA Tour Player Impact … Continued
In the latest episode of the Brand Narrative podcast, host Matt Certo of Findsome & Winmore welcomes Christopher Byrd of Innovative Flavors, LLC who shares the story of how we combined forces with legenday golfer Arnold Palmer and AriZona Beverages to merchandise the famous drink which currently sells over 1,000,000 cans per day. Byrd explains how a simple merchandising plan and a cold call … Continued
Exploring the marketing challenges around marketing and selling products that address hidden customer pain points. Links discussed on this episode include: Buzz Bruggeman (Twitter account) ActiveWords home page Marvin Minsky Wikipedia page W. Edwards Deming Wikipedia page Getting Things Done (book) by David Allen Give and Take (book) by Adam Grant Substack Contagious (book) by Jonah … Continued
In this episode of Brand Narrative, we speak with Gideon’s Bakehouse owner and Founder Steve Lewis about the extraordinary rise of his bakery concept and what drives the truly spectacular demand for his products. Topics and links discussed during the episode include: Gideon’s Bakehouse Home Page Gideon’s Bakehouse FAQ page East End Market Disney Springs Gideon’s Bakehouse … Continued