There’s something undeniably powerful about nostalgia. A jingle from the ’90s. The crackle of a Walkman. A re-release of a soda that tasted better in our memories than it ever did in real life. Brands know this — and they’re leaning in hard. But while some nostalgia marketing feels like a warm hug, other campaigns … Continued
“Those who tell stories rule society” This quote by the great philosopher, Plato, is one that still rings true millennia later. In a day and age where we’re inundated with messages from seemingly all angles, marketers and PR professionals have an especially clear understanding of this idea, as we are often the purveyors of stories. … Continued
Certain brands have leveraged Gen Z slang and turned it into masterful campaigns. These brands understand that Gen Z doesn’t just want to be spoken to; they want to be spoken with, using language that feels authentic to their lifestyles. Incorporating these terms into your marketing isn’t just about throwing around slang—it’s about understanding the … Continued
As Findsome & Winmore enters its 30th year of operation, we are pleased to introduce Institutional Knowledge, a sister company focused on the marketing needs of higher education clients. Since our founding in 1995, we’ve had the privilege of working with a diverse range of clients and industries, and one industry that has maintained an … Continued
Over the last decade, hashtags have gone from collecting dust on your phone’s keypad (show of hands: does anyone still call them “pound signs”?) to valuable tools which have been deeply ingrained in our culture. If you’re reading this, you can probably remember a time where every Instagram post in your feed had no fewer … Continued
2023 was the year of AI and the year of “Barbenheimer.” And for the team at Findsome & Winmore, it was a year where we shared many insights on the wide world of marketing and celebrated agency achievements along the way. Grab your eggnog, champagne, or morning coffee, and join us for a stroll down … Continued
The words ‘journalism’ and ‘ever-evolving’ have become analogous due to the continual evolution of the methods in which media is consumed. Within the meritocracy that is social media, everyone has their own handheld amplifier, capable of rendering content that is, for all intents and purposes, news. Information dissemination has never been easier, and the media … Continued
It seems like every time we chime in on the subject of AI, it’s to highlight the ever-expanding capabilities of this game-changing (or world-ending, depending on who you ask) technology. Since our first journal entry, we at Findsome & Winmore have begun integrating AI-powered tools into our daily routines — from the magical to-do list maker Goblin Tools to ChatGPT: … Continued
Have you recently relocated your business? Embarked on a rebranding journey with a shiny new name? Perhaps you’ve expanded into new locations? While these changes are undoubtedly exciting, there’s a crucial element you might be overlooking: Local SEO. In this digital age, ensuring your business’ online listings are up to date is paramount. Why? Simply … Continued
The most significant brands in history accomplish an extraordinary feat: They communicate essential truths about a business, team, or product, often with little more than a logo and a specific color palette. When thinking of these great brands, I immediately go to Apple to conjure the spirit of curiosity with a classic logo — while … Continued