The black sheep gets blamed for a lot – being a loner, nonconformist, or contrarian. Through researching some of the most successful companies in the world, I’ve found that the black sheep is often one other thing: an example of what every brand should dare to be – different. In my latest book on effective … Continued
Just about any company views growth as an intentional strategy and sign of success. However, when expanding into new markets, brands often find themselves starting from scratch. When a brand finds a formula that works in one market, it can be seductive and invigorating to make it a success in other markets. Here is the … Continued
Attention! It’s a word plastered on many a warning sign, meant to tell people, “Hey, this is important.” Oh, if only you could just slap one of those bad boys onto the header of a blog and call it a day. Keeping an audience’s attention is unfortunately far more complicated than that, especially with modern attention spans something … Continued
Spring has officially sprung, bringing with it a sense of renewal and rejuvenation. Though traditionally a time we associate with tending the garden as flowers begin to bloom, I see some direct correlations between springtime planting and mastering marketing’s many (sometimes thorny) facets. Inspired by the season, here are eight springtime marketing tips that will … Continued
To many in our office, coffee is the great nectar of the gods–a blessing that provides a much-needed jolt of energy to kickstart creativity and productivity at the start of the day. For those diehard coffee drinkers, it may be hard to believe that some people don’t even like coffee, let alone drink the stuff. That’s right. … Continued
Marketing on Facebook continues to evolve before our eyes. With the most recent and seemingly ongoing algorithm changes, agencies and marketers are being forced to roll with the proverbial punches as they navigate the uncertain waters of drafting paid and organic content strategy plans and tactics for each new quarter. Businesses are constantly being challenged … Continued
Whether it’s to celebrate a major life event, call together a group of loved ones or make an important announcement, everyone loves a good party. However, when planning an event for a business, some broach the idea with a mix of anxiety and skepticism. Though planning for everything from a grand opening to a gala … Continued
If there’s one thing I’ve learned in my time as founder and CEO of Findsome & Winmore, it’s that there is no opt-out button for company culture; it happens whether you plan it or not. Like floodwaters, culture tends to flow (often downhill) without boundaries. Part of the leader’s job is to build those boundaries … Continued
Ah, social media. Like death and taxes, social media’s constantly changing nature is perhaps the only other absolute in this life. Though unsurprising, the new Facebook algorithm update is absolutely worth digging into, especially if you promote your brand on the social platform. To help guide the way through this substantial update to the top-secret … Continued
Spoiler alert! It’s the call of the millennial TV and movie watcher, the warning cry of secret holders or defeated wail of those prematurely and unwittingly exposed to plot-ruining details.The buzz behind today’s narrative-driven entertainment, from Game of Thrones to the Serial podcast, seems to be as much about the secrets of a story as the overall story being … Continued