A revolution was brewing. Marketers, much like businesses at the dawn of automation, were forced to sit and ponder the future now that this newfangled “World Wide Web” was poised to change everything. What would be its lasting impact? How would it affect how we market products and services? How would it affect how we … Continued
It began in 2004. A software dev, Dave Winer, and former MTV VJ, Adam Curry, collaborated on a program that would be the first spark in what’s now a raging inferno of creativity and craft. Their program was called iPodder, and it led to the creation of the phenomenon we now know as podcasts.1 Much … Continued
The creation of a coherent brand strategy can be a long and winding journey. The process involves making decisions on the tangible aspects of your brand (logo, color palette, typography, tone, messaging, etc.), but it also includes considering the intangibles (perceptions and emotions) associated with your brand. This process takes a great deal of time … Continued
The black sheep gets blamed for a lot – being a loner, nonconformist, or contrarian. Through researching some of the most successful companies in the world, I’ve found that the black sheep is often one other thing: an example of what every brand should dare to be – different. In my latest book on effective … Continued
Just about any company views growth as an intentional strategy and sign of success. However, when expanding into new markets, brands often find themselves starting from scratch. When a brand finds a formula that works in one market, it can be seductive and invigorating to make it a success in other markets. Here is the … Continued
Attention! It’s a word plastered on many a warning sign, meant to tell people, “Hey, this is important.” Oh, if only you could just slap one of those bad boys onto the header of a blog and call it a day. Keeping an audience’s attention is unfortunately far more complicated than that, especially with modern attention spans something … Continued
Spring has officially sprung, bringing with it a sense of renewal and rejuvenation. Though traditionally a time we associate with tending the garden as flowers begin to bloom, I see some direct correlations between springtime planting and mastering marketing’s many (sometimes thorny) facets. Inspired by the season, here are eight springtime marketing tips that will … Continued
To many in our office, coffee is the great nectar of the gods–a blessing that provides a much-needed jolt of energy to kickstart creativity and productivity at the start of the day. For those diehard coffee drinkers, it may be hard to believe that some people don’t even like coffee, let alone drink the stuff. That’s right. … Continued
Marketing on Facebook continues to evolve before our eyes. With the most recent and seemingly ongoing algorithm changes, agencies and marketers are being forced to roll with the proverbial punches as they navigate the uncertain waters of drafting paid and organic content strategy plans and tactics for each new quarter. Businesses are constantly being challenged … Continued
Whether it’s to celebrate a major life event, call together a group of loved ones or make an important announcement, everyone loves a good party. However, when planning an event for a business, some broach the idea with a mix of anxiety and skepticism. Though planning for everything from a grand opening to a gala … Continued