It probably doesn’t come as a shock that the healthier you are the more likely you are to perform well at work. In fact, one study found that employees who ate healthily on a regular basis were 25% more likely to have higher job performance. However, what might come as a surprise is that adopting a healthy … Continued
Change – it’s often referred to as the only constant in life. While I don’t claim to be a philosopher, I can speak to the validity of this concept when it comes to the longevity of websites. Many businesses are under the unfortunate misconception that once a website is complete, they can toss up their … Continued
If you’re anything like me, when you set out to write a new blog post, the creativity flows from your fingertips like a geyser/power washer/waterfall combo. Coming from the ether, your ideas are precious jewels of which the world is lucky to bear witness. …wait. Is that…just me? Oh. Well, this is awkward. Of course, … Continued
Originally posted on: Orlando Business Journal; Oct 8, 2018, 8:30am At Findsome & Winmore we believe the journey is just as meaningful as the destination. Though far from over, our CEO Matt Certo sat down with the Orlando Business Journal to share how our adventure began in a dorm room, how inspiration takes flight, and his path … Continued
A revolution was brewing. Marketers, much like businesses at the dawn of automation, were forced to sit and ponder the future now that this newfangled “World Wide Web” was poised to change everything. What would be its lasting impact? How would it affect how we market products and services? How would it affect how we … Continued
It began in 2004. A software dev, Dave Winer, and former MTV VJ, Adam Curry, collaborated on a program that would be the first spark in what’s now a raging inferno of creativity and craft. Their program was called iPodder, and it led to the creation of the phenomenon we now know as podcasts.1 Much … Continued
The creation of a coherent brand strategy can be a long and winding journey. The process involves making decisions on the tangible aspects of your brand (logo, color palette, typography, tone, messaging, etc.), but it also includes considering the intangibles (perceptions and emotions) associated with your brand. This process takes a great deal of time … Continued
The black sheep gets blamed for a lot – being a loner, nonconformist, or contrarian. Through researching some of the most successful companies in the world, I’ve found that the black sheep is often one other thing: an example of what every brand should dare to be – different. In my latest book on effective … Continued
Just about any company views growth as an intentional strategy and sign of success. However, when expanding into new markets, brands often find themselves starting from scratch. When a brand finds a formula that works in one market, it can be seductive and invigorating to make it a success in other markets. Here is the … Continued
Attention! It’s a word plastered on many a warning sign, meant to tell people, “Hey, this is important.” Oh, if only you could just slap one of those bad boys onto the header of a blog and call it a day. Keeping an audience’s attention is unfortunately far more complicated than that, especially with modern attention spans something … Continued