If there’s one thing I’ve learned in my time as founder and CEO of Findsome & Winmore, it’s that there is no opt-out button for company culture; it happens whether you plan it or not. Like floodwaters, culture tends to flow (often downhill) without boundaries. Part of the leader’s job is to build those boundaries … Continued
Ah, social media. Like death and taxes, social media’s constantly changing nature is perhaps the only other absolute in this life. Though unsurprising, the new Facebook algorithm update is absolutely worth digging into, especially if you promote your brand on the social platform. To help guide the way through this substantial update to the top-secret … Continued
Spoiler alert! It’s the call of the millennial TV and movie watcher, the warning cry of secret holders or defeated wail of those prematurely and unwittingly exposed to plot-ruining details.The buzz behind today’s narrative-driven entertainment, from Game of Thrones to the Serial podcast, seems to be as much about the secrets of a story as the overall story being … Continued
It didn’t happen overnight–it took equal parts consideration and deliberation but our agency, Findsome & Winmore, established a work-from-home policy and has reaped the benefits of doing so ever since. On the surface, a work-from-home policy may seem to only provide the opportunity for an employee to slack on his or her responsibilities. What we … Continued
Working from home is often looked at as a blessing–a little way to help you work just a bit more comfortably when under the weather or enable you to make that afternoon dentist appointment. At Findsome & Winmore, it’s a privilege that helps inspire a healthy work/life balance in our team. Though there are plenty … Continued
There are buzzwords and then there’s “net neutrality.” Although online petitions, social media awareness campaigns and support from multiple big-name websites and online services have been around for years, the landmark move to repeal net neutrality has, once more, brought the idea of protecting a “free internet” to the forefront. Foregoing the political issues that swirl into … Continued
The magical silver bullet. Like unicorns and fairy dust, though it may be a pleasant concept to dream of, the legendary silver bullet that can solve all of your marketing strategy woes is just that–a thing of legend. So often, I come across business owners and marketing managers who understand this fact well enough, yet … Continued
As a PR professional, perhaps the most important lesson of your career is: relationships are key when working with the media. While this may appear to be a simple and to-the-point concept, PR pros and clients alike sabotage relationships with reporters all the time–usually without even realizing it. To help professionals identify toxic behavior before … Continued
What is a Knowledge Graph? As visibility on Google becomes more important, we are often asked how to get business information in the mystical sidebar that appears on Google’s search results. This is called Google’s Knowledge Graph, and it is an aggregate of numerous data points that are created to show users a snapshot of … Continued
Soon, we could all be saying goodbye to the days of reading and re-reading our would-be tweet to find out what words are actually necessary to convey our important thought. In a surprise update, Twitter has announced it will begin to roll out a 280 character limit to some users, doubling the original 140 character … Continued