It didn’t happen overnight–it took equal parts consideration and deliberation but our agency, Findsome & Winmore, established a work-from-home policy and has reaped the benefits of doing so ever since. On the surface, a work-from-home policy may seem to only provide the opportunity for an employee to slack on his or her responsibilities. What we … Continued
Working from home is often looked at as a blessing–a little way to help you work just a bit more comfortably when under the weather or enable you to make that afternoon dentist appointment. At Findsome & Winmore, it’s a privilege that helps inspire a healthy work/life balance in our team. Though there are plenty … Continued
There are buzzwords and then there’s “net neutrality.” Although online petitions, social media awareness campaigns and support from multiple big-name websites and online services have been around for years, the landmark move to repeal net neutrality has, once more, brought the idea of protecting a “free internet” to the forefront. Foregoing the political issues that swirl into … Continued
The magical silver bullet. Like unicorns and fairy dust, though it may be a pleasant concept to dream of, the legendary silver bullet that can solve all of your marketing strategy woes is just that–a thing of legend. So often, I come across business owners and marketing managers who understand this fact well enough, yet … Continued
As a PR professional, perhaps the most important lesson of your career is: relationships are key when working with the media. While this may appear to be a simple and to-the-point concept, PR pros and clients alike sabotage relationships with reporters all the time–usually without even realizing it. To help professionals identify toxic behavior before … Continued
What is a Knowledge Graph? As visibility on Google becomes more important, we are often asked how to get business information in the mystical sidebar that appears on Google’s search results. This is called Google’s Knowledge Graph, and it is an aggregate of numerous data points that are created to show users a snapshot of … Continued
Soon, we could all be saying goodbye to the days of reading and re-reading our would-be tweet to find out what words are actually necessary to convey our important thought. In a surprise update, Twitter has announced it will begin to roll out a 280 character limit to some users, doubling the original 140 character … Continued
From grannies with well-worn family photo albums to the teenage girls taking selfies on their new iPhones, since its invention, photography has been important to people. For myself and fellow content creators who use photography to help tell their stories, imagery is equally important for very different reasons. Images and photography can add a burst … Continued
We’ve all been there. You go to check your email and BAM, that eyesore of an email newsletter comes through and you immediately want to unsubscribe from ever receiving it again. No one likes to read a lousy, long email, so how can you prevent yours from being categorized as one? We’ll walk through … Continued
Hurricane Irma is set to come knocking on our front doors in the coming days. Though you may have already prepared your home, you must also make sure your brand is set to weather the oncoming storm. By following these simple tips, your organization can keep team members and clients informed before and after this … Continued