Speaking to a group of Central Florida’s top litigators, our CEO and Founder, Matt Certo, breaks down how social media can help law firms grow and develop. Though this joint meeting between LMA and CFCALA is centered around lawyers and law firms, this social media advice can be useful for any brand looking to expand their ever-important social media presence. … Continued
Let’s face it — the term “craft” has been more overused than bluesy garage rock in truck commercials, now acting as a pavlovian bell for 20-to-30-something, bearded, thick-rim-glasses-wearing hipsters that probably still buy vinyl records. Because of this often eye-rolling connotation, the “craft” aspect of craft beer sometimes gets a bad wrap as a way … Continued
As a media relations specialist, one of the most common questions I receive from clients is, “How do I get mentioned in a national publication?” While securing national placements may seem like a difficult task, anything is possible with the right approach. From Forbes, to Mashable, to CNN, to the Today Show, all outlets that … Continued
For the holiday season of 2015, Findsome & Winmore decided to gift wrap a very special digital present, inspired by our procrastination-plagued friends and family that always leave holiday gift shopping for the very last minute. Featuring some of our {WINNING} clientele, this gift guide is a tongue-in-cheek look at some of the clients that … Continued
As 2015 ends and 2016 begins, it’s a great time to take stock of your digital marketing efforts and think about what’s working, what’s not, and what to do next. As we work with clients in a variety of industries at different stages of their growth, we commonly see a number of opportunities for growth … Continued
Far too often, companies invest massive amounts of money into creating a brand as a means to an end. A strategic logo is created, the color palette is just right, the font is unmatched, and the style speaks on its own. It’s been perfectly printed across all collateral materials and has been put on display for the target … Continued
We’ve all been there – you have an interesting piece of news to share with the media, you’ve written a solid press release and/or pitch that adequately summarizes the news, you’re feeling great about your media list… and you’re hearing crickets. If you’re giving it your all and your news still isn’t getting picked up in the press, … Continued
Cell phones, colleagues, construction; no, I’m not running down my list of favorite things that begin with the letter, “c” (that would clearly start with cocktails and end with cuban sandwiches — let’s be real). However, these are just a few obstacles that I and many other copywriters and creatives have to face on a … Continued
“Why am I not ranking for this word/phrase?” is a question we hear frequently when discussing search engine optimization (SEO). It’s a tough question to answer, because the truth is, Google has an algorithm it uses to rank websites that goes far beyond keywords. So before youy pull your hair out trying to climb the rankings, read … Continued
“That sounds sexy.” “I want to be part of whatever that is.” “What the heck is that?” “No, that’s too out of the box.” No, these questions aren’t directed at yours truly. They are often associated with agile marketing and this term has the marketing world abuzz. To break it down, agile marketing is a tactical … Continued