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Orlando United: How You Can Help

Not long before the tragedy that would paste Orlando on front pages of newspapers and websites across the globe, we shared a blog post that was part declaration, part plea: Orlando is the heart of Florida, and home to a diverse, tight-knit community that has helped transform this town into a cohesive, genuinely interesting place that has … Continued

The New Instagram Logo: Good, Bad or Meh?

Change is hard and the internet can be, well, let’s call it, “judgmental.” From the knee-jerk hatred for any and all of Facebook’s usability updates to Instagram’s recent algorithm change, there seems to be an immediate and impassioned push to slam even the proposition of change in the social media apps we use every day. … Continued

How Do I Get Mentioned in a National Publication?

As a media relations specialist, one of the most common questions I receive from clients is, “How do I get mentioned in a national publication?” While securing national placements may seem like a difficult task, anything is possible with the right approach. From Forbes, to Mashable, to CNN, to the Today Show, all outlets that … Continued

The Unconventional Gift Guide

For the holiday season of 2015, Findsome & Winmore decided to gift wrap a very special digital present, inspired by our procrastination-plagued friends and family that always leave holiday gift shopping for the very last minute. Featuring some of our {WINNING} clientele, this gift guide is a tongue-in-cheek look at some of the clients that … Continued

When it Comes to Your Brand, Consistency is Key

Far too often, companies invest massive amounts of money into creating a brand as a means to an end. A strategic logo is created, the color palette is just right, the font is unmatched, and the style speaks on its own. It’s been perfectly printed across all collateral materials and has been put on display for the target … Continued

4 Reasons Your News Isn’t Getting Picked Up

We’ve all been there – you have an interesting piece of news to share with the media, you’ve written a solid press release and/or pitch that adequately summarizes the news, you’re feeling great about your media list… and you’re hearing crickets.  If you’re giving it your all and your news still isn’t getting picked up in the press, … Continued