It’s always a good time to revise and revitalize local SEO efforts, but with consumers staying close to home this year, what better moment than now? Today, 76% of people searching for a nearby business to suit their needs visit the location within 24 hours, and 28% of these searches result in a sale. With COVID-19 still in our midst, it’s crucial to fortify your small business in every way possible. Revisiting how … Continued
COVID-19 has forever changed the ways of the World Wide Web. It’s no surprise that we’ve seen a spike in screen time since the start of the pandemic and the digital space is seeing an increase in activity and personal information. Just as we’re spending more time on the web, hackers have taken advantage of new opportunities for cybercrime. Phishing threats have skyrocketed since March, and companies are experiencing as many as 1,185 attacks per month. With … Continued
Chances are you’ve heard the term “content is king,” famously coined by Microsoft founder Bill Gates. As it turns out, a lot of people in the marketing world seem to agree with him. 90% of organizations utilize content marketing, and for good reason considering 90% of consumers find custom content useful and 82% of consumers feel more positive about a company … Continued
Why Brand Guidelines Belong on Your Team Whether your team calls them brand guidelines, a brand style guide, or brand standards, behind every game-changing brand is an ultimate playbook. Having brand guidelines to govern communications from voice and tone to design provides companies with direction and a clear personality. Consumers expect this clarity. They want to know and understand … Continued
Something of a digital scrapbook, Pinterest is home to inspiration for everything imaginable. Pinners (Pinterest users) range from dedicated do-it-yourselfers to users passing through searching for a visual for a one-time project. Of its most influential users are influencers and businesses providing much needed inspo for countless projects. Whether expressed through a campaign via Promoted Pins or Pins posted to a company-run Pinterest account, the proof lies in the numbers. With 74% of Pinners using it to decide what to buy, presence on Pinterest has an impact unlike any other social media site. As we explore how companies … Continued
Of all the images on your company’s site, how many are original photos? If you’re realizing stock images outnumber originals, you’re missing an opportunity to elevate your brand in more ways than one. With visuals being a constant driving force behind consumer behaviors and purchases, using moments captured from your own lens or with the help of marketing pros is becoming increasingly important. Leverage Brand Identity Brand … Continued
The Key to a Consistent Brand Again and again, we hear that “consistency is key.” When developing a brand across multiple channels and touch points, that couldn’t be more true. So as the Findsome & Winmore team was designing, writing and developing all that is the32789, a digital-only, hyperlocal news platform, we knew creating brand consistency that flowed seamlessly between various platforms was essential. the32789 lives on the web, social media, email and has the potential to make its way to more mediums. But no matter where we take our brand, telling … Continued
When you’re eyeing a new product or service online or thinking about trying a new restaurant in town, what’s your first step? Likely, your first instinct in the internet era is to scroll through the customer reviews. Online reviews can truly be considered the new, digital word-of-mouth as they offer feedback and experiences from real … Continued
Get ready to talk the ‘Tok. TikTok, that is. The video-sharing app has long alluded both millennials and baby boomers, but the platform once dominated by teens has grown into one used by celebrities, influencers, brands and publishers alike. So, as the kids say, don’t sleep on it. Although it’s been part of the social media scene for a few years now, TikTok is riding a wave of popularity that shows no signs of slowing down. Trust us, the numbers don’t lie. Since its launch in 2017, TikTok has acquired 800 million monthly active users and has … Continued
In the world of social media, you can never get too comfortable. That’s probably never been truer than right now, when companies are shifting strategies yet again, just after figuring out how to market during a pandemic. This time, people are not only social distancing––they’re also demanding social change. The death of George Floyd sparked outrage across the country, resulting in the largest civil … Continued