Category: Thought Leadership

Chatbots for Small Business  Siri and Alexa’s not-so-distant cousin – the chatbot – could be the team member you need. Often seen at the bottom of a webpage as a pop-up window or on a company’s contact page, chatbots conduct online convos with customers. Unlike us humans, bots are ready to go day and night, rest-free to provide solutions to customer problems. Small businesses are increasingly implementing the reliable form of artificial intelligence (AI) and often, consumers are pleased with … Continued

The Importance of Video Content for Small Businesses Would you rather read an ad explaining how a product works or watch a demo video showing exactly how it’s done? If you’re like most consumers, video wins. With an overwhelming 72% of us preferring videos to learn about a company’s products and services, having video content is no longer an option for successful small businesses, it’s a must.  While moments worth sharing is a must-have, … Continued

When you post to your company’s social media accounts, imagery is everything. Each social platform presents unique benefits, but Instagram (IG) is in a league of its own when it comes to aesthetic opportunity. With a square format leading the way, its side-by-side grid layout causes posts to neighbor each other in a way that calls for cohesion.  If you have a social media manager, layouts for Instagram are likely already on their radar. If you handle … Continued

It’s always a good time to revise and revitalize local SEO efforts, but with consumers staying close to home this year, what better moment than now? Today, 76% of people searching for a nearby business to suit their needs visit the location within 24 hours, and 28% of these searches result in a sale. With COVID-19 still in our midst, it’s crucial to fortify your small business in every way possible. Revisiting how … Continued

Chances are you’ve heard the term “content is king,” famously coined by Microsoft founder Bill Gates. As it turns out, a lot of people in the marketing world seem to agree with him. 90% of organizations utilize content marketing, and for good reason considering 90% of consumers find custom content useful and 82% of consumers feel more positive about a company … Continued

Why Brand Guidelines Belong on Your Team  Whether your team calls them brand guidelines, a brand style guide, or brand standards, behind every game-changing brand is an ultimate playbook. Having brand guidelines to govern communications from voice and tone to design provides companies with direction and a clear personality.   Consumers expect this clarity. They want to know and understand … Continued

Something of a digital scrapbook, Pinterest is home to inspiration for everything imaginable. Pinners (Pinterest users) range from dedicated do-it-yourselfers to users passing through searching for a visual for a one-time project. Of its most influential users are influencers and businesses providing much needed inspo for countless projects. Whether expressed through a campaign via Promoted Pins or Pins posted to a company-run Pinterest account, the proof lies in the numbers. With 74% of Pinners using it to decide what to buy, presence on Pinterest has an impact unlike any other social media site. As we explore how companies … Continued

Of all the images on your company’s site, how many are original photos? If you’re realizing stock images outnumber originals, you’re missing an opportunity to elevate your brand in more ways than one. With visuals being a constant driving force behind consumer behaviors and purchases, using moments captured from your own lens or with the help of marketing pros is becoming increasingly important.  Leverage Brand Identity  Brand … Continued

The Key to a Consistent Brand  Again and again, we hear that “consistency is key.” When developing a brand across multiple channels and touch points, that couldn’t be more true. So as the Findsome & Winmore team was designing, writing and developing all that is the32789, a digital-only, hyperlocal news platform, we knew creating brand consistency that flowed seamlessly between various platforms was essential. the32789 lives on the web, social media, email and has the potential to make its way to more mediums. But no matter where we take our brand, telling … Continued