Why Brand Guidelines Belong on Your Team Whether your team calls them brand guidelines, a brand style guide, or brand standards, behind every game-changing brand is an ultimate playbook. Having brand guidelines to govern communications from voice and tone to design provides companies with direction and a clear personality. Consumers expect this clarity. They want to know and understand … Continued
Something of a digital scrapbook, Pinterest is home to inspiration for everything imaginable. Pinners (Pinterest users) range from dedicated do-it-yourselfers to users passing through searching for a visual for a one-time project. Of its most influential users are influencers and businesses providing much needed inspo for countless projects. Whether expressed through a campaign via Promoted Pins or Pins posted to a company-run Pinterest account, the proof lies in the numbers. With 74% of Pinners using it to decide what to buy, presence on Pinterest has an impact unlike any other social media site. As we explore how companies … Continued
Of all the images on your company’s site, how many are original photos? If you’re realizing stock images outnumber originals, you’re missing an opportunity to elevate your brand in more ways than one. With visuals being a constant driving force behind consumer behaviors and purchases, using moments captured from your own lens or with the help of marketing pros is becoming increasingly important. Brand imagery has long been a factor in establishing brand identity among … Continued
Again and again, we hear that “consistency is key.” When developing a brand across multiple channels and touch points, that couldn’t be more true. So as the Findsome & Winmore team was designing, writing and developing all that is the32789, a digital-only, hyperlocal news platform, we knew creating brand consistency that flowed seamlessly between various platforms was essential. the32789 lives on the web, social media, email and has the potential to make its way to more mediums. But no matter where we take our brand, telling the stories of Winter … Continued
When you’re eyeing a new product or service online or thinking about trying a new restaurant in town, what’s your first step? Likely, your first instinct in the internet era is to scroll through the customer reviews. Online reviews can truly be considered the new, digital word-of-mouth as they offer feedback and experiences from real … Continued
Get ready to talk the ‘Tok. TikTok, that is. The video-sharing app has long alluded both millennials and baby boomers, but the platform once dominated by teens has grown into one used by celebrities, influencers, brands and publishers alike. So, as the kids say, don’t sleep on it. Although it’s been part of the social media scene for a few years now, TikTok is riding a wave of popularity that shows no signs of slowing down. Trust us, the numbers don’t lie. Since its launch in 2017, TikTok has acquired 800 million monthly active users and has … Continued
In the world of social media, you can never get too comfortable. That’s probably never been truer than right now, when companies are shifting strategies yet again, just after figuring out how to market during a pandemic. This time, people are not only social distancing––they’re also demanding social change. The death of George Floyd sparked outrage across the country, resulting in the largest civil … Continued
As a full-service marketing agency, we exist to help our clients “find and win” new customers every day (hence our name, get it?). On the surface, this is a straightforward mission that we take very seriously. But what does this really mean? For our clients, it means digging deep to help them grow their business, … Continued
Winter Park marketing agency Findsome & Winmore today announced the launch of the32789, a hyperlocal online news outlet dedicated to reporting community news in Winter Park. the32789 is a digital-only outlet that will reach readers regularly on the web, via e-mail and through social media. The stated mission of the32789 is “to keep citizens informed and aware concerning … Continued
In the recent marketing climate, you’ve probably heard a lot about maintaining social connections while practicing social distancing. But what’s the best way to approach this when you’re a brand? How can you stay connected to your followers while remaining sensitive to the crisis at hand? Surely, they don’t expect to hear radio-silence on your social media accounts … do they? No, we’re definitely not of the mindset that your presence should … Continued