What’s in a company name? Besides the inevitable fact that you’ll say it at least once a day and see it on signage, business cards, mugs and the like, names are the ultimate label for your company (no pressure). Company names are often your audience’s first impression of your brand and being. The naming journey can be daunting, whether you’re a well-known local shop … Continued
The clock is Tiking… is your business Toking? By now, you’ve likely noticed that many companies have yet to get established on TikTok. We have a feeling that’ll change. Remember the days of questioning if getting on platforms like Facebook and Instagram was the right move? Today, the thought of neglecting to reach your audience via social is prehistoric. Still, … Continued
“The best laid plans of mice and men, often go awry.” That quote by Robert Burns can have particular meaning in today’s public relations culture, where so many things are uncontrollable. Even the biggest PR machines can’t always predict people’s reactions — but they should be able to adjust to the changing conditions. Whether you’re … Continued
From layoffs and lockdowns to uncertainty and unrest, we’re probably all ready to close the book on 2020 and never talk about it again. But as much as we’d like to pretend that last year’s surreal whirlwind of events never happened, we’d be remiss if we didn’t admit just how much 2020 taught us. And for those of us in the world of … Continued
Siri and Alexa’s not-so-distant cousin – the chatbot – could be the team member you need. Often seen at the bottom of a webpage as a pop-up window or on a company’s contact page, chatbots conduct online convos with customers. Unlike us humans, bots are ready to go day and night, rest-free to provide solutions to customer problems. Small businesses are increasingly implementing the reliable form of artificial intelligence (AI) and often, consumers are pleased with the addition. Even if … Continued
Would you rather read an ad explaining how a product works or watch a demo video showing exactly how it’s done? If you’re like most consumers, video wins. With an overwhelming 72% of us preferring videos to learn about a company’s products and services, having video content is no longer an option for successful small businesses, it’s a must. While moments worth sharing is a must-have, expensive camera equipment isn’t. Apple’s Shot on iPhone campaign … Continued
When you post to your company’s social media accounts, imagery is everything. Each social platform presents unique benefits, but Instagram (IG) is in a league of its own when it comes to aesthetic opportunity. With a square format leading the way, its side-by-side grid layout causes posts to neighbor each other in a way that calls for cohesion. If you have a social media manager, layouts for Instagram are likely already on their radar. If you handle … Continued
It’s always a good time to revise and revitalize local SEO efforts, but with consumers staying close to home this year, what better moment than now? Today, 76% of people searching for a nearby business to suit their needs visit the location within 24 hours, and 28% of these searches result in a sale. With COVID-19 still in our midst, it’s crucial to fortify your small business in every way possible. Revisiting how … Continued
COVID-19 has forever changed the ways of the World Wide Web. It’s no surprise that we’ve seen a spike in screen time since the start of the pandemic and the digital space is seeing an increase in activity and personal information. Just as we’re spending more time on the web, hackers have taken advantage of new opportunities for cybercrime. Phishing threats have skyrocketed since March, and companies are experiencing as many as 1,185 attacks per month. With … Continued
Chances are you’ve heard the term “content is king,” famously coined by Microsoft founder Bill Gates. As it turns out, a lot of people in the marketing world seem to agree with him. 90% of organizations utilize content marketing, and for good reason considering 90% of consumers find custom content useful and 82% of consumers feel more positive about a company … Continued