When you’re eyeing a new product or service online or thinking about trying a new restaurant in town, what’s your first step? Likely, your first instinct in the internet era is to scroll through the customer reviews. Online reviews can truly be considered the new, digital word-of-mouth as they offer feedback and experiences from real … Continued
Get ready to talk the ‘Tok. TikTok, that is. The video-sharing app has long alluded both millennials and baby boomers, but the platform once dominated by teens has grown into one used by celebrities, influencers, brands and publishers alike. So, as the kids say, don’t sleep on it. Although it’s been part of the social media scene for a few years now, TikTok is riding a wave of popularity that shows no signs of slowing down. Trust us, the numbers don’t lie. Since its launch in 2017, TikTok has acquired 800 million monthly active users and has … Continued
In the world of social media, you can never get too comfortable. That’s probably never been truer than right now, when companies are shifting strategies yet again, just after figuring out how to market during a pandemic. This time, people are not only social distancing––they’re also demanding social change. The death of George Floyd sparked outrage across the country, resulting in the largest civil … Continued
As a full-service marketing agency, we exist to help our clients “find and win” new customers every day (hence our name, get it?). On the surface, this is a straightforward mission that we take very seriously. But what does this really mean? For our clients, it means digging deep to help them grow their business, … Continued
Winter Park marketing agency Findsome & Winmore today announced the launch of the32789, a hyperlocal online news outlet dedicated to reporting community news in Winter Park. the32789 is a digital-only outlet that will reach readers regularly on the web, via e-mail and through social media. The stated mission of the32789 is “to keep citizens informed and aware concerning … Continued
In the recent marketing climate, you’ve probably heard a lot about maintaining social connections while practicing social distancing. But what’s the best way to approach this when you’re a brand? How can you stay connected to your followers while remaining sensitive to the crisis at hand? Surely, they don’t expect to hear radio-silence on your social media accounts … do they? No, we’re definitely not of the mindset that your presence should … Continued
Gone are the days of boring Instagram Stories. Elevate your social game with branded GIF stickers! Adding these personalized, eye-catching elements will stop thumbs from skipping forward to the next story, and keep eyes locked on your content instead. Here’s how. What Are GIF Stickers? Plain and simple: they’re GIFs with transparent backgrounds that you can search for and directly attach to your Instagram Stories. From simple ones like animated lines and arrows, to witty phrases … Continued
In times of crisis, it’s sometimes too easy for companies to be opportunistic – taking advantage of a negative situation for their own gain. Most consumers can see right through this, but it doesn’t stop many from taking advantage of stakeholders during times of vulnerability. The current COVID-19 crisis has forced companies around the world … Continued
As the world reels from the effects of COVID-19, our firm recognizes that marketers are faced with unprecedented challenges. The economic landscape has changed dramatically and while the road ahead will be difficult, opportunities for change and growth also abound for organizations seeking to adapt. On Wednesday, April 1, 2020, Findsome & Winmore CEO Matt Certo and CMO Kelly Lafferman hosted a webinar aimed at helping marketers navigate the uncharted waters of the COVID-19 crisis. During … Continued
As part of Authority Magazine‘s series on thought leadership, F&W CEO Matt Certo shares 5 things you can do to become a thought leader in your industry. Check out the feature here!