Children’s Home Society of Florida (CHS) has had a singular mission for over 115 years: to help kids in need. And they have done just that, from helping to usher in child labor laws and rallying for the creation of the agency that would become the Department of Children and Families, to their current fight … Continued
It hits you when you least expect it. There you were, picking up your annual report from the printer when you notice a few of your coworkers crowded around Bob-from-accounting’s smartphone. Intrigued, you peer over their shoulders. “What are you all watching?” “Wait, you haven’t seen this yet?”, a coworker jeeringly asks, “It’s SodaStream’s new … Continued
Whether you’re a clothing company looking to spread the word about a new line or a restaurant debuting a seasonal menu item, garnering attention for your brand often involves looking beyond traditional media outlets and reaching out to another group of influencers: bloggers. Unlike traditional media, bloggers have a niche following that is hyper-specific to … Continued
The world has changed since I founded my digital marketing agency, Findsome & Winmore, in 1995. Hashtags were pound signs, dial-up internet tied up our landlines and web 2.0 hadn’t shown its full potential. But we have evolved with the times, adopting tactics that may have once seemed ludicrous or impossible before the renaissance of … Continued
The most important thing you need to know about effective public relations is that its purpose is to build a mutually beneficial relationship between an organization and their publics. Textbook definitions aside, it always helps when the public is accurately informed. While there are multiple ways to do this, one surefire method to help control … Continued
Whether you realize it or not, you’re a writer. From a catty comment on a Facebook post to the embarrassing email you almost (tragically) forwarded to your boss, in one form or another, you’re committing words to page or screen. Fortunately, many considerations taken when writing even the most trivial of texts can directly help … Continued
“If your company is an engine, think of culture as the lubrication that makes all the parts work together.” Matt Certo, Formulaic You’ve probably heard it before but it’s a lesson worth repeating: establishing a strong corporate culture is vital to its success. The hours spent strategizing and planning corporate culture, incorporating defined values into everyday … Continued
Grab your popcorn and “small” soda (that’ll be $25.68, please): your brand could be in the movies, kid. Only, we’re skipping the silver screen for a venue that’s universally available in pockets, purses and laptops from here to Timbuktu. With many free video hosting options literally at your fingertips, creating company videos has never been … Continued
From cave paintings to the latest Star Wars movie, storytelling is something intrinsically human. There’s something about it–the structure of beginning, middle and end–that has entranced and satisfied our minds since before even the development of the written word. In my new book, Formulaic, I’ve shared how incorporating this powerful tool into our own marketing techniques has been … Continued
Nintendo: As far as industry-defining brands go, they’ve easily earned their place among instantly recognizable names like Kleenex and Xerox. The company, founded in 1889 as a playing card manufacturer, has delivered some of the most iconic gaming franchises of all time. Even with its undeniable successes, such as the GameBoy and Wii, Nintendo hasn’t … Continued