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Design Trends to Leave and Embrace in 2017

From your favorite small-time, local podcast to the mocha-peddling monolith you frequent for non-fat cinnaspice lattes, every brand relies on design. Regardless of size, industry or language, the visual medium never loses its importance, and it’s something that we, as creatives, pay special attention to at every opportunity. Yes, we’re the annoying people who overanalyze … Continued

5 Tips for Navigating Trade Show Press

Participating in an industry trade show can be an excellent tactic for getting your company, product or service in front of a targeted group of key influencers. While trade show participants most certainly understand the importance of having a presence on the show floor, many feel at a loss when it comes to interacting with … Continued

A Non-Resident’s Guide to Baldwin Park

Baldwin Park is sort of a world between worlds. Nestled near Downtown Orlando, up the road from UCF and a bike ride from the Audubon Park Garden District, Milk District, Mills 50 and more, this big-little neighborhood is basically the cold cuts in a best-of-Orlando sandwich. But what’s actually within this suburban sanctuary? As it … Continued

Should I Double Space After a Period?

Nope. No, you absolutely should not. OK, so there’s more to it than that, and some of you may have no idea that this is even an issue. Let me explain a bit. Double spacing after a period was once the norm in the days before computers and modern printers were standard office equipment. When … Continued

Six Steps to Successful Crisis Management

The evolution of social media has changed the pace at which we receive information. Technology research and analysis firm Gigaom noted that Twitter has turned the 24-hour news cycle into a two-hour news cycle that constantly resets itself. It’s no wonder, then, that news organizations are on a steady quest to be “first” … sometimes at the … Continued

Mind Your Business: The Intricacies of Writing and Marketing for Financial Services

Business is, well, big business, so it should come as no surprise that an important segment of our clients at Findsome & Winmore include the suit-and-tie-clad savants who provide various financial services to major business-based clients across the country. Though we serve our clients with equal amounts of ample T.L.C., it should be known that those we … Continued