Weekends are great and all, but Tuesdays and Thursdays are my favorite days of the week. Why? They’re our office’s “Bring Your Dog to Work” days. Our company adopted this workplace trend a few years ago––and I’m definitely not mad about it. With the abundance of pup-lovers in our office, there’s a healthy rotation of … Continued
Let’s Talk Diversity & Inclusion Not every consumer is a cheerful woman with a coffee cup. Not every consumer is a bearded middle-aged man in a button-up. Not every consumer is an Instagram-ready millennial. Some consumers wear hearing aids, have tattoos, skin conditions, or dreads. Others are amputees, curvy, single dads, blind, or trans. Expanding your stock image spectrum beyond the generic model … Continued
Recently celebrating the big three-oh, the World Wide Web has aged like fine wine year after year. Has your company’s UX kept up? If you want to turn clicks into buys and searches into revenue (which I’m sure you do), excellent UX is a must. Last, year I covered top web trends for 2019. As we enter the … Continued
As I celebrate 15 years at Findsome & Winmore, I’m humbled by the amazing clients and talented team I work with every day. When I started with the company in November 2004, the digital landscape was vastly different (to put it in perspective, the hottest new cell phone at the time was the Motorola Razr, and … Continued
In 2019, many of us take for granted the fact that we can watch any TV show, movie or YouTube video, or listen to any audiobook, song or podcast at any time of day, 24/7, 365. You might think that if we had been offered the opportunity for this kind of on-demand entertainment 15 years … Continued
Apple. McDonald’s. Mercedes. Nike. Coca Cola. Just saying these names brings the iconography to mind. You know them well – the silver apple, the golden arches, the circle divided into thirds, the swoosh, and the italicized words – and could easily name the brands just by looking at the logos. You could draw them from … Continued
We are clearly in the midst of a digital age where getting a message to market as quickly as possible is often the chosen path of marketers. But, is this always the best way to get noticed? For my money, absolutely not. In a society in which we’re constantly being bombarded with messaging, there are … Continued
It’s not sexy. That’s the first thing I need to get out of the way before I tell you more about keyword research. Smart use of keywords, however, is a highly effective way to help readers find your content. Before I jump into some simple strategies for choosing the right keywords, let’s back up and … Continued
It’s hard to make a single scroll through Instagram without seeing #sponsored, #ad or #partner pop up on a post. Influencers are everywhere, and MediaKix estimates that influencer marketing is currently a $500 million industry and expected to reach $5 billion by 2020. With more and more brands deciding to #collab with influencers, it may seem like … Continued
Not all social platforms were created equal. And they definitely don’t play by the same rules. Case in point: Twitter. It’s a fast-moving world of articles, breaking news and memes—all wrapped up in a 280-character limit. But is this a world your brand needs to live in? Just because a social platform exists doesn’t necessarily … Continued